Below is our recent interview with Emily Fagan, Brand Strategist at Segmint:
Q: Could you provide our readers with a brief introduction to your company?
A: Segmint empowers financial institutions and financial technology providers to easily understand and leverage data, interact with customers, and measure results. Derived from billions of transactions, Segmint provides the fastest and most accurate customer insights through advanced data tagging, categorization, and contextualization. Our insights enable all functions of an organization to inform strategies including competitive analysis, risk, marketing, customer experience, and product innovation.
Q: Any highlights on your recent announcement?
A: Segmint recently announced foundational partnerships with Nymbus and Constellation, while Segmint has long been partnered with the big names in banking core technology. Our core partners and their financial institutions come to us to use their data foundationally, and activate that data to understand the financial journey of their account holders, and build relationships based on real-time transaction behavior.
Segmint also recently launched its unparalleled Artificial Intelligence (AI) Predictive Modeling Platform, a cloud-based and always-on predictive modeling engine which can build and deploy custom predictive models for any financial institution within two weeks. Segmint’s AI Platform delivers predictive models at incredible speed and scale, using insights that describe the full universe of customer data. The AI Platform boasts seamless data integration with multiple cores where data flows into the models on a daily basis, continuously updating the insights. Financial institutions of any size can now take advantage of AI and predictive modeling – in addition to a predictive attrition model that delivers data to combat customer churn.
Q: Can you give us more insights into your offering?
A: Segmint delivers a full picture of your customers, without ever using personally identifiable information (PII), combining analysis of their transactions with an overview of their adoption and utilization of products. These insights are categorized by Segmint’s proprietary Key Lifestyle Indicator® (KLI®) taxonomy, a robust classification system of descriptive data tags that describe the unique characteristics of every customer. KLIs are dynamic and are continuously created and enriched by new data and learnings. KLIs are ideal data labels because they provide the key characteristics a data scientist wants from a data label.
Segmint’s solutions, to include AI Modeling, Merchant Payment Cleansing, Marketing Automation and Customer Insights, provide companies with usable data and strategic insights that help you understand the biggest opportunities with your account holders and prospects. Our industry-leading analytics and marketing platform leverages payment and transaction data to strengthen customer relationships, serve as the foundation for personalized and data-driven marketing strategies, and unlock hidden profit opportunities. We help financial institutions by powering data-driven decisions, enabling stronger relationships and business growth. Additionally, through a predictive KLI modeling process leveraging our Key Lifestyle Indicators®, Segmint identifies customers at high-risk of leaving an institution in the near future with its Attrition Model. By analyzing customer insights describing product openings, banking behaviors, account activity and trends, held-away payment behavior and merchant spend patterns we identify those customers that may be experiencing a confluence of events potentially leading to a departure.
Q: What is the best thing about your company that people might not know about?
A: The people behind the technology. There are incredibly smart and driven team members working with the AI models, the platform, the clients, the partners…all in an effort to keep our tech speedy and scalable. Segmint’s automated process combined with the granularity of human scientific research produces highly accurate result with specificity on the data. Our Merchant Payment Cleansing services lead the industry in speed, accuracy, and scale, giving our clients data analytics usage and the ability to model spend and behavior patterns. We add ‘real humans’ to our process to ensure that the quality of our data lives up to the absolute highest standards.
Another differentiator of Segmint is our Client Success Managers. Every FI is assigned a CSM for onboarding and then continues to work with them on a regular basis to ensure they’re utilizing the platform, hitting their own business goals, and has continuous education and information. Building long term relationships with our clients is of utmost importance to Segmint, just as our clients care about strengthening and fostering long term relationships with their account holders.
Last Updated on June 12, 2021