Below is our recent interview with Stephanie Plieness, from Choozle:
Q: Could you provide our readers with a brief introduction to your company?
A: Built for advertising agencies and marketing teams, Choozle provides a digital advertising platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected tv, digital out-of-home, and other mediums – all from a single, intuitive interface.
Combined with education and support, we focus on bringing together multiple tools and services that today’s marketer needs to run a successful digital advertising campaign. This includes a demand-side platform, data management platform, smart tag management, reporting, and more.
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Q: Any highlights on your recent announcement?
A: Despite the pandemic, digital advertising continues to see success, and digital advertising spending is expected to grow 18.0% this year after a flat 2020. Choozle has continued to thrive throughout all of the external factors pressuring the industry. Our recent funding round will allow us to continue our focus on growth through product innovations as well as continue to offer self-service digital media buying to marketers.
Q: Can you give us more insights into your offering?
A: An early innovator enabling brands and agencies with self-service analytics and digital media buying platform, Choozle prides itself on creating a partnership with each of our customers. The programmatic advertising industry can be complex and we want each of them to be successful which is why we offer hands-on support, education, and training.
Q: What can we expect from your company in next 6 months? What are your plans?
A: The entire digital advertising industry is faced with Google’s deprecation of third-party cookies in 2022. In the next six months, Choozle will be focused on product innovation to adjust to these changes with new user identity solutions and targeting capabilities to ensure marketers still have the ability to run successful digital advertising campaigns.
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Q: What is the best thing about your company that people might not know about?
A: Choozle prides itself on our support, education, and training. Our leading-edge customer support team is ready to meet you wherever you’re at in your digital advertising journey.