Vivino is the world’s largest online wine marketplace and most downloaded wine app, powered by a community of millions. Below is our recent interview with Heini Zachariassen, CEO & Founder of Vivino:
Q: What is Vivino? Could you tell us something more about your wine app?
A: Vivino’s unique wine shopping experience uses community data to suggest personalized wine recommendations, making wine discovery and purchase fun, accessible, and effortless for wine drinkers of every level of expertise. The Vivino app is available for download on Android and Apple devices.
The Vivino app uses unbiased ratings and reviews from the world’s largest community of wine drinkers to help our users choose the best wine. Within the app, you will find personalized recommendations that suggest wines we know you will love based on your unique scanning, rating, and purchase behavior, which now includes ‘Match for You’. Our app’s most known feature is our wine scanner, where you can scan a picture of a wine label and instantly view ratings, region, price, and food pairings. This can also be used to scan wine lists at restaurants. The app also outlines taste characteristics of a wine, using the most commonly used words to describe wine so you know the taste before you try.
Q: How did the idea for the app come about, and when did you launch?
A: Vivino was born out of a common frustration faced by everyday casual wine drinkers when standing in front of a wall of wine bottles and not knowing what is ‘good’ or how much to spend. Vivino was created in 2010 with the simple idea of taking a picture of a wine label or wine list to reveal information that can help a user confidently choose the right bottle for them. We were wine outsiders, who wanted to take the guesswork out of choosing a bottle and we did so by building the first, largest, and most comprehensive data set in the industry. Now, the Vivino Rating is the most used and recognized unbiased wine rating system in existence.
Q: Where is your online wine marketplace available at the moment?
A: Australia, Belgium, Brazil, Canada, Denmark, France, Germany, Hong Kong, Ireland, Italy, Netherlands, Singapore, Spain, Sweden, Switzerland, United Kingdom, United States.
Q: You’ve recently raised $155 Million in Series D funding; can you tell us something more?
A: The new capital will enable Vivino to improve its core technology and artificial intelligence platform to create better and more personalized recommendations for Vivino users, which includes Match for You. The company will also deepen our focus on select markets with the greatest potential for growth, including the US, Germany, the UK, Italy, Japan, and Portugal.
Q: What can we expect from Vivino in next six months?
A: We just recently launched ‘Match for You’, which uses user and wine data to predict the likelihood of if the user will enjoy that wine based on previous ratings. Expect to see more personalization from us in the coming months.
Last Updated on May 17, 2021