An Interview With Ross Rich, The Founder & CEO Of Accord

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Below is our recent interview with Ross Rich, the Founder & CEO of Accord:

Q: Could you provide our readers with a brief introduction to Accord?

A: Accord is a Customer Collaboration Platform that’s making the process of buying & selling suck a lot less for both sides, especially customers. We’ve approached the challenges of B2B sales by building a shared workspace between buyers and sellers that a) drives collaboration & focuses on the modern buyer’s needs & expectations, and b) reinforces a repeatable motion that empowers sales leaders to scale what works across the entire org, & up-leveling their reps.

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Q: Can you give us more insights in your Mutual Plans?

A: Basically Accord creates Mutual Plans (dedicated workspaces) between buyer & seller with everything needed to build a strong partnership:
1) Shared next steps & milestones to align on & track async
2) A resource hub to avoid sorting through 100+ email threads for a doc
3) Stakeholder mgmt to make sure the right ppl are looped in at the right time
4) All integrated into CRMs like Salesforce for enhanced pipeline insights

Q: How has COVID-19 affected the way you do business?

A: Outside of meeting in-person with clients and seeing the team, it really hasn’t had a big impact. We’re a remote-first team so we already had Accordions across the US.

Q: You’ve recently raised $6 Million in Seed funding; can you tell us something more?

A: We’re taking a unique approach to helping companies drive revenue and build better relationships with their customers. Focusing on the buyer/customer vs just the sales people. This is against most Sales Enablement and tech today. We believe the biggest lever for sales orgs is empowering customers & emphasizing collaboration, rather than the usual approach of automation & looking at the # of emails sent. Our vision is to help move B2B sales from Vendorship → Partnership!

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Q: What can we expect from you in 2021? What are your plans?

A: Doubling down on building the right product to empower buyers / sellers, hiring our initial GTM team (sales leader, marketing leader, etc), and partnering with sales leaders who share our philosophy around truly partnering with customers rather than being another vendor.

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