An Interview With Ross Rich, The Founder Of Customer Collaboration Platform – Accord

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Below is our recent interview with Ross Rich, the Founder & CEO of Accord:

Q: Ross, what is Accord?

A: Accord is a Customer Collaboration Platform that’s making the process of buying & selling suck a lot less for both sides, especially customers. We’ve approached the challenges of B2B sales by building a shared workspace between buyers and sellers that a) drives collaboration & focuses on the modern buyer’s needs & expectations, and b) reinforces a repeatable motion that empowers sales leaders to scale what works across the entire org, & up-leveling their reps.

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Q: Can you give us more insights in your Mutual Plans?

A: Basically Accord creates Mutual Plans (dedicated workspaces) between buyer & seller with everything needed to build a strong partnership:
1) Shared next steps & milestones to align on & track async
2) A resource hub to avoid sorting through 100+ email threads for a doc
3) Stakeholder mgmt to make sure the right ppl are looped in at the right time
4) All integrated into CRMs like Salesforce for enhanced pipeline insights

Q: How has COVID-19 affected the way you do business?

A: Outside of meeting in-person with clients and seeing the team, it really hasn’t had a big impact. We’re a remote-first team so we already had Accordions across the US.

Q: You’ve recently raised $6 Million in Seed funding; can you tell us something more?

A: We’re taking a unique approach to helping companies drive revenue and build better relationships with their customers. Focusing on the buyer/customer vs just the sales people. This is against most Sales Enablement and tech today. We believe the biggest lever for sales orgs is empowering customers & emphasizing collaboration, rather than the usual approach of automation & looking at the # of emails sent. Our vision is to help move B2B sales from Vendorship → Partnership!

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Q: What can we expect from you in 2021? What are your plans?

A: Doubling down on building the right product to empower buyers / sellers, hiring our initial GTM team (sales leader, marketing leader, etc), and partnering with sales leaders who share our philosophy around truly partnering with customers rather than being another vendor.

Last Updated on March 28, 2021

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