Listen to this articleRobinFood is the leading Latin American company in cloud-restaurants, with presence in Mexico, Colombia and Brazil. Through its network, it provides good quality food at a good price, thanks to a high technological development that enhances processes in terms of efficiency, agility, quality and sustainability. The company has more than 50 cloud-restaurants in Latin America. Additionally, RobinFood has a presence with its different brands (MUY, El Original, Just Burgers, The Cut, Pixi, Tremendo) in the top delivery apps in Latin America and in their own app with their own delivery team.
It was founded in 2018 by José Calderón and Miguel McAllister, two of the most important entrepreneurs of the last decade in Latin America. They also founded 2 technology-based companies valued at more than 100 million dollars (co-founders of Domicilios.com and Merqueo).
Below is our recent interview with José Guillermo Calderón, CEO and Co-Founder of RobinFood:
Q: Can you give us more insights into your services?What’s the best thing about RobinFood that people might not know about?
A: RobinFood, which was previously known as Muy, recently made the decision to agglomerate its physical and virtual restaurants within the corporate brand RobinFood, positioning itself as the leading cloud-restaurant company in the region. Our business model uses technology to leverage the union of cloud kitchens and traditional restaurants, allowing the company to have an omni-channel and multi-brand business model. The company is committed to transforming the food industry with the use of integrated technology throughout its creation chain value, with innovations aimed at achieving excellence in customer experience and operational efficiency.
Also, thanks to the latest financing received by the company, RobinFood will be able accelerate its growth across Colombia, Mexico and Brazil. The business plans adds another 3500 brand-locations in Latin America over the next 5 years combining an innovative, high-quality model focused on understanding the needs of an underserved market, valued at $308 billion and with an annual growth of 9%. The company has transformed in recent months by accelerating the launch of its own restaurant brands with eight already on the market across Colombia, Mexico and Brazil and having grown 5x its delivery sales from February to September of 2020.
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Q: You’ve recently raised your new funding round; can you tell us something more?
A: MGM Sustainable Energy Fund II L.P. (MSEF II), a green and sustainable capital fund that focuses on infrastructure projects with triple impact, social, environmental and economic in Latin America and the Caribbean, announced a round of debt of up to US$ 16 million to RobinFood, the cloud-restaurant leader company in Latam. This milestone, on a Latin American level, represents a boost to the technology and food industry in the continent.
The new financing will be destinated to continue the accelerated growth process that RobinFood has in Colombia, Mexico and Brazil, and that recently made the decision to agglomerate its physical and virtual restaurants within the corporate brand RobinFood, positioning itself as the leading cloud-restaurant company in the region. RobinFood’s business model uses technology to leverage the union of cloud kitchens and traditional restaurants, allowing the company to have an omni-channel and multi-brand business model. The company is committed to transform the food industry with the use of integrated technology throughout its creation chain value, with innovations aimed at achieving excellence in customer experience and operational efficiency.
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Q: And, I have to ask, what can we expect to see from RobinFood in the future?
A: RobinFood plans to have more than 3,500 brand-locations in Latin America over the next 5 years, combining an innovative, high-quality model focused on understanding the needs of an underserved market, valued at US $ 308 billion and with an annual growth of 9%. The company has transformed in recent months by accelerating the launch of its own brands and by having already on the market 8 of them in the 3 countries and having grown 5x its delivery sales from February to September of 2020.
