edrone has been on the market since 2016. They have offices in São Paulo and Barcelona. For the last four years, they have managed to bootstrap their way to over 1000 customers, coming mainly from the CEE and LATAM markets. Currently, they employ over 50 people. The company has been named the best CRM for eCommerce, according to the “CIO 100” list of IT Managers, and awarded in the “Best in Cloud” annual contest, hosted by the Computerworld Magazine.
Below is our recent interview with Maciej Serafin, CMO & CSO at edrone:
Q: Can you give us more insights into your platform?
A: The product is designed for medium and large eCommerce businesses that want to understand their customer’s behavior and engage them with the right product, in the right place, and at the right time. Main features include marketing automation, on-site marketing, AI-driven product recommendation, customer care solutions, and a dedicated CRM for eCommerce.
Q: What’s the best thing about edrone that people might not know about?
A: Our office is full of art pieces that were created by our founder – he finished the academy of fine arts in Cracow. I find it quirky!
Q: You’ve recently raised your new funding round; can you tell us something more?
A: The investment will be allocated into two strategic areas. Series Pre-A — coming from PortfoLion — is going to be used to fuel further development in the EU and LATAM regions. In Europe, they plan to open new markets in the CEE region. For South America, the plan is to develop strategic partnerships, since the region has been a place where they have successfully launched operations in the last three years, with over 100 customers on-board in Brazil as of today. We will hire more than 100 people in the next 12 months, most of them will be working on the product and business development.
Q: What are your plans for the future? Do you have any new features in the pipeline?
A: Our vision is to create one-stop-shop for eCommerces of any size – that means that we’ll be continuing on developing features that fit inside on these categories; CRM, On-Site marketing, Google Ads / Facebook Ads integrations, Marketing Dashboards & BI Tools. On top of that we are developing a smart shopping assistant – edrone AVA. This is an R & D project that we’ll be working on for the next 2,5 years.