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Centage Corporation is a leading provider of automated, budgeting and planning software solutions for mid-market organizations. Since 2001, thousands of managers at all levels have utilized their robust suite of solutions to streamline their budgeting, forecasting, financial consolidation, performance analysis, and reporting processes.
Below is our interview with David Winterhalter, Vice President of Marketing at Centage:
Q: David, could you tell us something more about your flagship product, Budget Maestro?
A: Centage’s flagship product, Budget Maestro – featuring the most modern SaaS based architecture and software technology in the industry, is the only platform that delivers Smart Budgets. What are Smart Budgets? You may ask. A Smart Budget is a strategic asset that transforms how you budget, forecast, analyze and report. It sits at the crossroads of financial intelligence and accounting rules in order to provide not only real-time, forward-thinking data analysis to ensure smart and speedy decision-making, but also detailed, accurate financial statements to show you how well your business is performing or any trouble spots that need addressing.
Q: What industries do you serve?
A: Centage serves virtually any industry that requires assistance with budgeting and planning. Some of the industries that we work with frequently and have an urgent need for our solutions are: Manufacturing, Non-Profit, Healthcare, Professional Services, Education, Energy/Utilities, Retail and Insurance.
Q: Could you give us more insights into your flagship product, Budget Maestro?
A: Budget Maestro® is an easy-to-use, scalable, cloud-based budgeting and forecasting solution that eliminates the time-consuming and error-prone activities associated with using spreadsheets. Designed to support a comprehensive Smart Budgets approach to corporate planning, Budget Maestro offers built-in financial and business logic which allows users to create and update budgets and forecasts quickly and accurately. It is the only solution that offers synchronized P&L, balance sheet and automatically generated cash flow reporting.
Q: Who is your ideal customer and why?
A: We are generally contacted by CFOs, controllers, Managers, Directors of Finance, Accounting and Financial analysts within mid-sized companies. These individuals are looking for an automated solution that will streamline the budgeting and forecasting process to reduce budget cycle times, better manage cash flow, easily involve all contributors and provide accurate, timely reports – ultimately, to more efficiently monitor and manage the financial health of their businesses throughout the year.
Our goal is to provide the most flexible, accurate and compliant budgeting software for any company of any size. We work with each individual organization to ensure that our solution is tailored to its unique needs.
Q: What are your plans for 2018?
A: Our goal for the coming year is to continue our growth trajectory and build on the advancements we have made in the past year so that we can keep delivering the best tools to our customers to meet all of their budgeting and forecasting needs. We will be focused on innovation and supporting mid-size businesses with agile, adaptive solutions that increase performance and productivity.