Listen to this articleBelow is our recent interview with Jordan Wexler, the Founder & CEO at EarlyBird:
Q: Jordan, what is EarlyBird?
A: EarlyBird is an investment platform that empowers parents, family, and friends to collectively invest both financially and emotionally in children they love, starting at the earliest age. We have built a best-in-class “community-based” investing experience for parents and their loved ones, providing families simple access to a modern diversified portfolio.
Q: Any highlights on your recent announcement?
A: We are extremely excited about the announcement with Aequo Fund as this is the first program that focuses on building management companies and landlords giving them the ability to empower the families that live in their communities through setting us an investment account for their kids from day 1. We piloted this program in February and March with one building and 250 families, in April we plan to roll this out to 5,000+ families. One of the exciting parts of this program is that the investments in each kid are tied to a school performance program such as grades and school attendance.
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Q: Can you give us more insights into your offering?
A: EarlyBird offers a custodial investment account through our mobile offering. These accounts will be controlled by the Aequo Fund. Twice a year, the Aequo fund will hold an event with the communities and the families will submit their kids school performance. Aequo Fund and EarlyBird will then make the equivalent earned investment into each account.
The incentive breakdown looks like this:
|
Challenges |
🤑 Incentive |
|
End of Semester GPA = 4.0 |
$50 Investment |
|
End of Semester GPA = 3.8-3.9 |
$30 Investment |
|
End of Semester GPA = 3.5-3.7 |
$20 Investment |
|
Semester School Attendance = 90%-100% |
$50 Investment |
|
Semester School Attendance = 80%-90% |
$25 Investment |
|
In School Award |
$50 Investment |
We will also run programs focused on financial literacy for the child and families as the kids get older. The ultimate goal is to be able to hand off an investment account that they can use towards higher education and/or to pursue their dreams!
Q: What can we expect from your company in next 6 months? What are your plans?
A: EarlyBird plan to fully launch this program with all of the buildings involved which will come out to about 5,000 families and then expand this program. We are already in early conversations with HUD to hopefully make this a national incentive and get state/federal support. We also are looking to collaborate with more amazing building management companies and/or nonprofits focused in this space of building financial inclusion for all US families.
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Q: What is the best thing about your company that people might not know about?
A: At EarlyBird, we believe that financial capital is just as important as emotional capital. Emotional capital is the love and support we provide kids so they grow up feeling confident, safe, and secure. EarlyBird enables families to provide emotional capital by attaching a video or photo memory to every investment that is made on our app. The goal is that a child will receive a priceless time capsule of love from family and friends over 18 years and also have $50k+ invested in their future.
