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The world is globalizing. It is getting smaller because we can travel further and communicate more easily. When you are a business that is trying to innovate, appeal to a larger market, or create something that brings people together, there are many moving parts when it comes to running a multinational technology company. Luckily, there are patterns in the businesses that successfully corner international markets. Below are five methods to appeal to international markets.
Design User Interface for More than iOS and Android
iOS and Android are the dominant systems because they make up most phones in the world. However, international markets might not use these ones. Furthermore, there are millions, if not billions, of people who are using different systems for computers, tablets, and other devices. That’s why it’s instrumental to design your user interface for everyone. You want your user experience (UX) to be intuitive and pleasurable to use. If you take the time to make multiple designs for different devices, you will be able to court international markets more easily.
Use a Good Translation Manager
Another issue that arises with tech apps, products, and services internationally is the translation. Whether you want to make your website accessible to people around the world or you are trying to get your tech and coding to international clients, it’s necessary to use a translation manager. Instead of relying on the browser to translate or asking your international market to understand English very well, employing a good translation program and having people who can proofread the native text to make sure it makes sense will go a long way. The language is probably the most important thing for international markets.
Do Market Research
Of course, around the world there are all kinds of different cultures, practices, and sentiments. When you are trying to sell your product or services to a specific country or culture, you should make sure to do your market research. China and Russia, for example, are two huge markets you might want to sell to. What about Japan and Korea? Even the United Kingdom has a distinct culture to the United States. First things first. You should know where you are trying to tap into and how you can appeal to these people by showing them that you understand their country and culture. This can make a huge difference in the end.
Visit the Place
As a part of your market research and business outreach, you should be sure to visit the place. A market is more than supply and demand. There are people involved. When you set foot in the place where the people you are trying to sell to live, you will have a better understanding of them. Not just that, you will be able to make business contacts and work with people who are on the ground. You can ask business leaders’ expertise and find new ways to both do better business and understand the international market.
Find Out What They Want & Need
Finally, each country and culture has pervasive wants and needs. If you find out what a particular place desires, you can cater to those desires and sell them products they are excited about. Each market will require different ways of approaching them. You shouldn’t just think of the international market for your products as a monolith. Instead, dive in. Discovering what the people in these places look for in your brand, company, or product will put you in a position for success.
When you are running a tech business, you should want to appeal to people around the world. To take your start-up to international success, you need to do market research. You need to understand what the demographic you’re cornering wants and needs. How can you supply their demand? It may sound easier than it is, but if you put in the effort to appeal to international markets with your user interface, translation, and understanding of their culture, you will have a better chance to create something truly multinational.
The world is getting smaller by the day. To become as successful as some of the major tech businesses, it’s necessary to be globally available. Other people want to take over the world. You need to think the same way.
