Below is our recent interview with Alban (Ben) Amdii, the Founder & CEO at Visibility Drip:
Q: Could you provide our readers with a brief introduction to your company?
A: Visibility Drip was founded later than I imagined. I’ve worked for a long time in the affiliate space, and when I say me, I mean me and my partner Hristo Naloski. Though he was initially opposed to going the client route, I always thought that offering search engine optimization services to businesses that actually have the product is much more doable and ‘justifiable’ to search engines.. Instead of being a subject matter expert in a niche and blogging about it. After a decade in SEO, Visibility Drip was born here in Calgary, Alberta. Our main services involve search engine optimization, web design and online digital marketing at the core.
Q: Any highlights on your recent announcement?
A: Our previous website was built with Core Web Vitals in mind. It was scoring high for Cumulative Layout Shift(CLS), First Input Delay(FID) and Largest Contentful Paint (LCP). For those who don’t know, these are basically proprietary metrics set by Google on what it observes to be an ideal page experience, coupled with Accessibility, Mobile optimization and security(SSL).
Q: Can you give us more insights into your offering?
A: We were thinking as SEOs and being inline to Google’s parameters, that we forgot what our brand looks like and is familiar to Canadians. On top of that Google dropped “page experience” from their ranking documentation page. So this re-design is more colourful and dynamic. The blog where a good chunk of our content will live, will be more interactive to help bridge gaps between small business owners and SEO as something that their business needs.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: Our offering hasn’t changed since we initially launched as a company. At our core sits content marketing with the aim of attracting search traffic, and social profile management coupled with visuals creation. As we know that technical SEO is a big part of SEO, we offer web re-designs and web development from scratch. As we know that SEO takes time to yield results, we want to attract business owners that are aware of SEO and what it entails in terms of content creation and promotion. We want to service business owners that are good at what they do, and have been in business for a while. Though there will be exceptions for highly-motivated newly baked entrepreneurs that need our help and are good at what they’re offering.
Q: What is the best thing about your company that people might not know about?
A: We’re a fully remote company with members from diverse backgrounds. I actually had the honor to learn SEO from our co-founder Hristo Naloski 10 years back. He’s one of the SEO that doesn’t expose himself too much on Social media, but he’s always ahead of most of SEOs you’ll see online e.g. Twitter. We get along very well and in our private chats I refer to him as ‘the Master’. Our content manager Melody, is one of the most bright folks you’ll ever meet. I just love her writing. And that’s about all I can think of for the time being, I’m not a good storyteller.