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Below is our recent interview with Debra Andrews, President & Owner at MARKETRI:
Q: Could you provide our readers with a brief introduction to MARKETRI?
A: Marketri is a strategic marketing services company that works with high growth companies, private equity firms, and investment banks to help them achieve their aggressive goals through the power of marketing. Our team of modern marketers (well rounded, experienced marketers with a bent towards digital) work collaboratively on client accounts. This “pod-like” approach to client service delivers maximum value to our clients – more minds, more insight, better results.
Q: Can you give us insights into your service?
A: For most of our clients, we start by creating a Strategic Marketing Plan which serves as the roadmap to the achievement of goals. From there, we roll-out the plan on our clients behalf keeping a keen eye on key performance indicators to continually improve performance. For aggressive, growth-minded companies looking to stay ahead of competition and win market share, Marketri delivers “peace of mind” that all marketing efforts are planned, proactive, measurable, and moving the needle.
Q: What exactly is growth marketing?
A: Growth Marketing is a systematic approach to integrating strategies, processes, technologies, and talent in a highly scalable way to attract, nurture, and close ideal prospective buyers and engage existing customers in order to meet aggressive growth objectives.
Q: What’s the best thing about MARKETRI that people might not know about?
A: Marketri becomes fully immersed in our clients’ businesses so much so that it’s difficult to tell that we’re outsourced consultants. We have proactive client communications and collaboration. We are unique in that we are completely focused on results. Every action, campaign, website, branding element, email blast, PPC program, content marketing initiative, and social outreach is created to drive measurable outcomes.
Q: What are your plans for the future?
A: Marketri is aiming to be the leading resource for private equity firms to help drive growth for their portfolio companies over discrete, short time periods.