In 1988, brothers Mike and Todd Feazel started a roofing business that would become one of the largest and most successful in the United States. During the next 25 years, they learned everything there was to know about roofs while watching the industry grow and change. This included the way that asphalt shingles are manufactured.
Due to changes in oil refining, the amount of asphalt available became limited. This resulted in costs increasing and shingle manufacturers decreasing the amount of asphalt in their products. Without as much asphalt, shingles have less of the natural oils that give them the flexibility to withstand the elements over time. As a direct result, asphalt roofs don’t last as long as they used to.
Mike and Todd sold their roofing company in 2013 to focus on roof sustainability, researching new technologies that could potentially extend the life of a roof. Through their research, they worked with the world’s largest private research and development company, Battelle Laboratories, which introduced them to some incredible new advancements. Soon after, Mike and Todd founded Roof Maxx.
How Roof Maxx Can Help
It’s no secret that a leaking roof can cause terrible damage to your home, even compromising its structural integrity. Roof Maxx treatments provide protection, restoration, and rejuvenation for your existing roof, significantly delaying a costly and disruptive roof replacement.
Roof replacements are messy and expensive, often costing $15,000 to $20,000 or even more. A Roof Maxx treatment is guaranteed to strengthen and extend the life of a roof by five years per each low-pressure, all-natural treatment – and costs about 80% less than a roof replacement. Ultimately, the life of a roof can be extended by up to 15 years with multiple Roof Maxx treatments.
How Roof Maxx Works
It’s important to understand that daily expansion and contraction are critical for your roof to perform at its best, for the longest amount of time. Over the years, the petrochemical oils in shingles dry out, and the shingles’ waterproofing asphalt becomes more and more brittle. Stresses caused by movement result in the shingles slowly breaking apart.
Roof Maxx works by using Soy Fusion technology, allowing millions of micro-beads of soy methyl esters to be absorbed into existing roof shingles. Acting as a moisturizer for your roof, flexibility is restored to shingles within 72 hours, so that the roof can freely expand and contract, improving performance.
The Ohio State University Conducted a Study on Roof Maxx
Using a 17-year-old roof for product testing, The Ohio State University study found that, “A Roof Maxx treatment reverses the aging process of old roof shingles closer to those of new roof shingles.”
Five tests were performed, and all found the same result: Shingles were significantly improved.
Shingle Pliability was tested; Roof Maxx significantly improved the flexibility of the asphalt shingles, passing ASTM (American Society for Testing and Materials) testing. The protective top coating was tested; Roof Maxx significantly improved the granule adhesion, reaching levels similar to those of new shingles. Shingle Permeability was tested; Roof Maxx improved permeability by about 60%, helping to prevent moisture from entering the home. Hail Impact was tested; after a Roof Maxx treatment, the average depression size decreased by 24%. Roof Maxx was also tested and proven to not increase the risk of fire or spread of flames.
Roof Maxx is Environmentally Friendly
Many customers are weary of spraying chemicals onto their roofs and allowing those chemicals to run off into local waterways. But Roof Maxx is Certified as a USDA Biopreferred product. The main ingredient in Roof Maxx treatments meets the EPA’s Safer Choice standards for solvents and is listed on the EPA’s Safer Chemical Ingredients List.
Overspray from Roof Maxx treatments is easily rinsed away with rain or a garden hose, and treatments won’t stain or leave a residue on any building materials. The treatment quickly absorbs into asphalt roof shingles in under 30 minutes, minimizing wash-off concerns.
A Roof Maxx treatment is 100% safe for people, pets, property, and the environment.
How Soybeans are Revolutionizing Industries
In the 1920s, Henry Ford foresaw the vast, untapped potential of soybeans, calling them “The Miracle Crop.” Fast forward 100 years and companies like Goodyear Tire and Roof Maxx are revolutionizing their industries with soy-based technologies, provided by American farmers.
In 2018, Goodyear Tire partnered with the United Soybean Board to receive the Environmental Achievement of the Year Award for applying soybean oil in the tread compound of tires. As a replacement for traditional petroleum oil, soybean oil was found to enhance tire performance while being better for the environment.
In 2017, Roof Maxx Technologies, LLC was born after creating the world’s first sustainable roofing solution, Roof Maxx. Like Goodyear, Roof Maxx has been nominated for environmental awards, including the Biobased Innovation of the Year in Cologne, Germany in 2018. The scientific community has been quick to embrace Roof Maxx’s innovations, which took almost five years of research and development to perfect.
“Roof Maxx has been brought to market through close collaboration with global leaders in biotech research, academia, and commercial development,” Mike Feazel, CEO, Roof Maxx has said. “The revolutionary formulation was developed by Battelle, the world’s largest private research & development lab, based right here in Columbus, Ohio.”
“We have quickly built a nationwide network of certified Roof Maxx dealers that are saving millions of square feet of roofing that otherwise was destined for landfills. Roof Maxx is quickly changing the way people think about their roofs, which is very exciting news in many respects,” Feazel said.
Roof Maxx Reviews From Experts
Construction firms, property managers, and property owners have been won over by Roof Maxx’s proven roof-extending technology.
“The best home improvement innovation I’ve seen in years. It stopped the top coating from shedding off my failing roof and it still looks great after 3 years.” – Jerry Linkhorn, Ohio’s #1 Property Inspection Company (Linkhorn Inspection Group performs over 4000 inspections annually)
“I was skeptical at first with the condition of the roofs, because shingles were blowing off in high winds. Five years later, after the application, the roofs look great with no issues.” – Johnathan Casilli, Head of Construction Management for Skylight Real Estate Partners
(Casilli used Roof Maxx on twenty apartment buildings, all with failing 30-year-old asphalt roofs, but he was faced with a limited budget.)