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Liberdy is building a new advertising ecosystem rooted in the opportunities of data-driven advertising but addressing the problems of end-user data exposure, control and accuracy. Liberdy leverages the advantages of blockchain technology and the European Union’s GDPR regulation to empower users to manage their data rights and profit from the use of their data.By giving individuals ownership over their personal data, Liberdy will help companies comply with GDPR requirements. Below is our recent interview with Gali Rosen, CMO at Liberdy:
Q: You’ve recently announced the start of LIB token private sale; could you tell us something more?
A: The LIB token will power the LIberdy ecosystem. Advertisers will use the token to buy anonymized audience and user profiles. Users will be rewarded for sharing their data and can use the tokens to buy discounted products and online services.
There will be a fixed supply of one billion coins, 30% of which will be sold to the public. Our pre-sale is currently underway. The soft cap has been set at $5M, and its hard cap at $30M. Purchases can be made in either Ether or Bitcoin.
Q: How is adtech different today than it was just a few years ago?
A: All online campaigns are based on user data. By their online habits, users tell advertisers what they are interested in and in return they get personalized and customized ads. But concerns over privacy and the difficulty of getting accurate and verified data outside of Facebook and Google is bringing changes to the online advertising world.
The Cambridge Analytica scandal brought issues of personal privacy and online data sharing to the forefront.
Now people who never gave a thought to sharing their lives on social media are demanding more control over what they share and how that information is used. More importantly, government is stepping in. The E.U.’s GDPR regulation gives users ownership over the data they share on social networks like Facebook.
How this all will impact the online advertising world is still an open question. We believe all of this is a call for a change in an industry that up until now didn’t pay much attention to users and their privacy. Users have to be involved and become equal partners in the online advertising industry. Data will have value and users will be entitled to determine how their data is used and by whom and will be compensated whenever it is used.
We believe the future of the online advertising world is an ecosystem where users are incentivized to share data and as a result advertisers have access to better data outside the walled gardens of Google and Facebook.
Q: What are the 3 fundamental principles of Liberdy’s component elements?
A: Transparency – an advertising ecosystem where users have visibility into how and where their information is being used and advertisers have access to better data.
Security – all personal information is anonymized so nothing can be tracked back to an individual user.
Fairness – users are rewarded for sharing their data and advertisers escape the Google / Facebook duopoly.
Q: What is on the roadmap for Liberdy moving forward?
A: We’re about to launch the alpha version of our user app. The app for iOS and Android devices will enable users to extract personal data collected by Google and Facebook and many more.
Between now and the end of the year we also expect to connect our platform to a public blockchain and launch smart contracts that cover our users data management.
Next year we will be working on the advertiser side of the process, releasing SDK and APIs for developers and a sandbox to develop apps with.