Below is our recent interview with Dee Saigal, CEO & Creative Director of Erase All Kittens:
Q: Could you provide our readers with a brief introduction to your company?
A: We’re creating a Mario-style adventure game designed to equip children with transferable digital skills and inspire more girls to code. Our aim is to give millions of young children – particularly girls – the confidence and skills to believe in their own abilities and potential.
Q: Any highlights on your recent announcement?
Q: Can you give us more insights into your offering?
Q: What can we expect from your company in next 6 months? What are your plans?
A: We’ll be launching the new version of EAK this August, selling to schools and parents, globally. We will also be carrying out a one-for-one scheme, where for every school account purchased, one will be donated to underserved schools via partnerships with tech companies, educational organisations and NGOs.
Q: What is a great thing about your company that people might not know about?
A: Tim Berners-Lee was the inspiration behind the story for EAK – when asked for an example of a popular use of the internet that he would never have predicted, he answered ‘kittens’. So we thought that saving cute, fluffy kittens (in the form of kitten gifs) would be a perfect place to start for a storyline. After carrying out extensive research with students, we combined different factors – kitten gifs, quirky characters, a fun storyline with subplots, interactive dialogue and ‘instant results’ coding mechanics – to inspire even the most technophobic children to love coding and creating.