For any information we want to know, we always run to Google. This common search engine is the first thing that crosses our minds at any moment we want to research anything. Do you know what that means? It means regardless of your website, you must rank high in the search engines if you want your clients to easily locate you. Now the real hurdle begins since showing your online presence in the first pages of search engines is a complex process. If that is the case, then you need to start a blog in order to improve your search ranking.
So, what is the importance of blogging for SEO?
1. Holds your audience for longer.
When you type some information in the search bars, the search engines will automatically direct you to relevant pages you are looking for. When someone opens the top-ranked page and finds it unsupportive, they will immediately click back and move to the next relevant page. This communicates to the search engines that top page didn’t meet the searcher’s expectations. Similarly, if a person opens the first page and stays for a significant amount of time, then it means the website met the searcher’s expectations. This means the time a person spends on a certain website automatically becomes a ranking factor for the search engines.
2. Target keywords
Many businesses do SEO in order to get the appropriate keywords for their websites. For instance, a person offering plumbing services would want to rank on the term plumbing services near me’. Since many people are offering the same services, it might be quite difficult to rank on the top pages. Getting long-tail keywords is the only way to increase your chances of ranking higher on the search engines. To do this, you will only require adding these keywords on your blog posts.
You can use blogging to earn inbound links to your website. You need to add many quality blogs on your website in order to increase the possibility of other clients discovering your website. This way, some clients will naturally feel bound to link your website to others if they find the information helpful. The more you create relevant content, the more opportunities to gain inbound links. However, the process of internal linking must happen naturally. Attempting to manipulate the inbound links is a violation of the search engine regulations.
4. Connecting with the target audience
This works similar to backlinking but uses a different approach. The key is to create quality, fresh and relevant content to your visitors. If they read the content they love, the audience will probably share it with other readers. This will generate more traffic to your website as more clients keep visiting your website for more information. The more you keep generating new traffic, the more Google will index your website on the top pages.
5. Updates your website
The number of times you keep your website updated with fresh information really matters. Imagine you want to order some services online only to come across a website with the old information you saw 2 years ago? You will probably lose trust in the information provided. Chances are the website is giving already exposed information or the service provider walked out of the business. On the other hand, search engines find it worth to deliver current information to their clients. Regularly updated websites indicate they are still active and provides new content. In addition, the search engines are provided with reasons to regularly index your business website.
Now you know the importance of blogging for SEO!