Hoopo Offers A Unique Power-Efficient Tracking Solution That Enables Real-Time Location Intelligence

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Below is our recent interview with Tal Leemor, VP of Marketing & Partnerships at Hoopo:

Q: Could you provide our readers with a brief introduction to your company?

A: Hoopo was founded in 2017 by a team of experts in RF communications and geolocation technologies. It offers a unique power-efficient tracking solution that enables real-time Location Intelligence including both tracking and status monitoring for unpowered assets. By integrating a suite of innovative technologies, Hoopo’s system ensures accurate asset positioning while maximizing power efficiency and cost. Hoopo is working on supply-chain innovation with leading companies in transportation, aviation, waste management, and maritime logistics.

Q: Any highlights on your recent announcement?

A: Hoopo announced on Friday a $10 million Series A funding round led by ZIM and theDOCK, and joined by new and existing investors TAU Ventures, HICO, and others. The funding brings Hoopo’s total amount raised to date to $17 million, including previous rounds from Chartered Group, GiTV, and private investors such as Ben Marcus and Zohar Gilon.

Proceeds from this latest investment round will further Hoopo’s growth in the transportation, aviation, and waste management space. The funding will also support Hoopo in developing a tracking solution for the maritime industry, transforming dry containers into smart, manageable fleets. Each tracking unit will be designed to last for the asset’s entire lifetime, while ensuring item-level visibility.

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Q: Can you give us more insights into your offering?

A: Hoopo is a provider of asset and fleet visibility solutions that helps businesses to easily and efficiently track and manage their operations, inventory, and equipment by providing real-time data and analytics. Hoopo’s solution tracks and monitors unpowered assets by leveraging power-efficient tracking technology, creating long-lasting, highly durable, and affordable tracking units suitable for any fleet size. Hoopo’s intelligent location technology can be used across complex logistic operations, including transportation, aviation, waste management, and maritime.

Q: What can we expect from your company in next 6 months? What are your plans?

A: In addition to onboarding many new customers and rolling out tracking solutions over the next 6 months, Hoopo is also planning a release of a ‘one-of-a-kind’ tracker for dry vans and dry containers. The tracker will transform assets into smart hubs providing both tracking and item-level visibility. And they are designed to last for the entire asset’s lifetime (10-15 years).

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Q: What is the best thing about your company that people might not know about?

A: Hoopo is focused on connecting any unpowered asset to the cloud, and helping the world evolve to a new era of asset visibility that will open up new operational and business use-cases, enabled by power and cost effective asset tracking.

Also, only a few people know that the initial idea and technology testing for asset tracking initiated from two of our co-founders need to track their old dog.