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TotalABA is a leading Software as a Service (SAAS) provider to therapists and clinics who focus on Autism Spectrum Disorders, Speech and Occupational Therapy, a $37 Billion market. TotalABA delivers solutions designed for the next generation of practice management, clinical administration, billing interface solutions which are easier to use and far less expensive to maintain than the legacy technologies currently in the market.
Below is our recent interview with Larry Morgan, CEO at TotalABA:
Q: Who is your target market and how do you differentiate yourselves?
A: Our solution encompasses all the functionality required by Applied Behavior Analysis (ABA) therapists and clinicians working with autism and other developmental disorders. TotalABA software is mobile-enabled, HIPAA compliant and costs about $1/day per clinician. Unlike our competitors, our solution is built on the robust Salesforce.com platform, enabling easy customization, inexpensive maintenance, fast onboarding and an uncomplicated path to international expansion.
Q: Is this a growing market?
A: The awareness of Autism Spectrum Disorders (ASD) has risen significantly over the last decade. About 1 in 45 people are now identified to be somewhere on the spectrum. This is a significant increase from 2012 when the estimates were 1 in 88 children. In addition, there are millions of people who need speech and occupational therapy.
The good news is that the earlier treatment is provided, the more likely there will be improvements. Significant awareness of this issue and an increase in the number of therapists and clinics available for people to seek treatment are helping more and more patients. Lastly, many of these treatments are now covered, at least partly, in many states, by insurance, so more people are able to seek the treatments they need.
Q: What problems are you solving and how does your software do this?
A: Whether you are a therapist or a clinic with many therapists, there are three basic functions that need to be accomplished. You need Practice Management tools to help you run your business; you need Clinical tools to work with the clients; and you need Billing tools to get reimbursed for time and services.
TotalABA Practice Management software enables therapists to operate their practices more efficiently and thus spend more time working with their clients. We provide quick and easy on-boarding, scheduling and appointment types, expense tracking, billing provider set up, insurance authorization and code groups, detailed session and bill reporting, charge capture and invoicing, and much more. Everything you need to run a therapy business cost effectively.
TotalABA Clinical tools optimize the interaction with the clients. Our tools range from assessment, lessons and treatment plans, behaviors and data collection, to charting and analytical reporting.
And TotalABA Billing interface software enables the therapist to better manage cashflow. Our software implementation and partnerships facilitate easy integration with insurance clearinghouses and major billing services companies to maximize reimbursement in a timely manner.
Unlike legacy medical center software, which is poorly suited to support therapists or ABA clinics, all of our offerings are modular, yet designed to work together as a seamless solution on a Salesforce.com platform. Designed specifically for therapists, TotalABA provides exactly what therapists need to run their business. TotalABA improves productivity and the quality of lives.
Q: What is the significance of using the Salesforce.com platform to deliver Autism, Speech and Occupational therapy software? Why did you choose this approach?
A: TotalABA is the only provider using The Salesforce.com to deliver Applied Behavioral Analysis (ABA) to therapists. This provides us with a number of advantages which are difficult for our competitors to match. First of all, it is a global platform and enjoys outstanding security and certifications from around the world. This is especially valuable to us because we deal with so much sensitive data, and HIPAA compliance is critical to protect patient information.
In addition, their metadata approach enables us to easily customize each client’s version of software without affecting any of our other customers. This allows each customer to tailor and personalize their forms and layouts quickly and cost effectively.
And of course, Salesforce.com is a leader in Customer Relationship Management (CRM) with a wealth of applications that can be integrated into our offerings with minimum effort. This provides our customers with an enormous variety of options to capitalize on proven technology and applications. They can capitalize on many of these, providing a more robust offering, and increasing everyone’s productivity.
Q: What are your plans for the future?
A: TotalABA is currently implementing tools to make the on-boarding process even easier. This, when combined with our free personalized “wizard training” and on-line library of video tutorials, will enable new clients to be up and running in half the time. We are integrating payroll capabilities into our Practice Management offerings and will be providing “parent portal” capabilities for information sharing and constant communication.
Everything we do at TotalABA is designed to help improve productivity and the quality of lives.