Newsflare, the leading provider of user-generated video content for media clients worldwide, has announced the appointment of Ru Roberts as Vice President of Sales and Marketing. Roberts, who previously held senior business development roles at Google for 12 years, has been brought on board to drive Newsflare’s growth and strengthen its position as the premier platform for licensable user-generated videos (UGV).
This strategic move by Newsflare follows the successful launch of its first Free Ad-Supported Television (FAST) channel, “Whoa! That Was Wild!”, which has already secured distribution partnerships with industry giants such as Amazon’s Fire TV, FUBO, and FreeCast.
In his new role, Roberts will lead Newsflare’s customer acquisition efforts and develop strategic plans to increase revenue from new customers. With an extensive network of over 60,000 contributors, Newsflare boasts the largest vault of licensable UGV in the world. This offers individuals and organizations the opportunity to discover, license, and distribute captivating videos for news, entertainment, and advertising purposes.
Roberts brings over 23 years of experience in sales and marketing to Newsflare. His background includes cross-functional general management, strategic sales, business development, and leading large multi-market teams. Notably, during his time at Google, Roberts achieved significant milestones, such as doubling the user base for Waze and increasing its monetization by 400% in the UK. Prior to Google, Roberts held key positions at renowned publishers and technology organizations, including the New York Times and NYTimes.com.
Jon Cornwell, Chief Executive Officer of Newsflare, expressed his enthusiasm for Roberts joining the senior management team, stating, “We are extremely pleased to have Ru Roberts lead our demand-side sales and marketing operations as Vice President of Sales and Marketing. Ru’s extensive experience and proven track record in driving sales growth and establishing strategic partnerships will be invaluable as we continue to secure our position as the category leader for the licensing of premium user-generated video. Expanding our global customer base will deliver increased licensing opportunities for Newsflare ‘filmers’ and content partners worldwide.”
Headquartered in London, with offices in Los Angeles and New York, Newsflare is the global leader in premium user-generated video (UGV) for television producers, publishers, brands, and advertising agencies. As pioneers in the User-Generated Video category, Newsflare serves as the go-to destination for content creators and commercial customers alike. With a diverse network of over 60,000 content creators worldwide and a growing vault of 400,000 videos, the Newsflare platform also features proprietary technology that authenticates IP ownership in real time, ensuring that customers can easily identify and license compelling UGV content relevant to their needs.