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People who have been doing internet marketing or business, in general, should be aware of how important variety is. That is, looking to expand on as many channels as you can. This is especially true for social media because you have a number of platforms.
However, some people do not have the time and they tend to stick to what can be considered the big three – Instagram, Facebook, and Twitter. But there are plenty of other platforms that can be of great use.
According to the pinterest statistics for business article by Oberlo, there are a couple hundred million active users on it. And since the primary focus of Pinterest is visuals, you can certainly benefit a lot if your niche is related to that in any way, shape, or form.
If you still have doubts about what this website has to offer, this article should help you get rid of these hesitations. Make sure to continue reading it.
More Female Customers
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Like already mentioned, Pinterest’s biggest strength is the visuals. You would mostly find pictures of clothes, shoes, jewels, and so on. So what does this mean? Well, the fact that the platform has mostly female users.
If you are running a similar business and would feel like the majority of your customer base consists of women, it should be a no-brainer to put more resources on Pinterest. At the same time, there might be someone who would like to promote the same products or services to women but has no idea where to start. Well, Pinterest is the perfect place for that, no matter what your niche is.
Engagement
If you compare the sheer number of active users, Pinterest is behind the powerhouses of social media. However, it does not mean that it should be a downside. For instance, a social media profile of an influencer with fewer followers tends to get a better overall engagement rate than someone who has millions of followers. Meaning that the importance is in the activity rather than sheer numbers.
Since Pinterest offers so much in terms of visuals, it is not just regular people looking to brighten their day, but artists looking for inspiration. Visual graphics are extremely important in marketing these days, and it is not that surprising to see people actually pay attention to stuff on this particular platform.
Visual Link Building and More Website Traffic
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Information from reading too much stuff can be a bit overwhelming. Thus, people are looking to get their information in a more appealing, visual format.
Pinterest certainly is the winner among all the platforms as its main purpose is to provide people with a visual aid. But it is not just the regular users who can be considered winners here. No, you, as a content creator, will also benefit a lot by receiving links through images that you post there.
Pinterest has a built-in system in which it automatically creates links from the page where the images come from, and since these links are quite attracting, you can certainly expect a lot of traffic coming your way.
Finally, do not get discouraged if your business is not aesthetically-driven. Instead, think about content which you could create and apply it for Pinterest. There are bound to be some images that you have and which can be used for that purpose. Take every little bit that Pinterest has to offer.
Quicker Conversions
According to Hubspot, Pinterest excels among other platforms when it comes to making a quick conversion. In other words, there are fewer steps required from discovering something to making a purchase.
This is completely understandable. The emphasis is put on the visual side of things so whenever people see an interesting picture of a product that they would like to buy, they go directly to the seller website instead of looking for more information on the internet.
Opportunity to Promote the Business Locally
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There is a special feature of placing pins and associating them with a particular geographic location. You can even include more stuff like address and phone number if you are looking to focus even more on the local promotion.
Also, if you have a decent number of followers, you can start to pin photos of other local businesses and promote them on your behalf. Why is that worth it? Well, it is pretty clear. They will reciprocate and do the same.
All in all, it should be clear why Pinterest should be on the list of your priorities next. It has so much to offer to every business and it would be unwise to not give it a try. Once you start it, you should realize how much of a positive impact it brings.
