Listen to this articleWhen vivo unveiled its vivo Vision MR Headset at the company’s lavish launch event held in China, the presentation also served to showcase a European deep tech player whose acclaimed immersive content-producing tech been attracting attention from entertainment providers across the globe. That company is V-Nova and the company’s technology is V-Nova PresenZ, a volumetric 6DoF movie format that enables free movement in six degrees of freedom (6DoF) over extended durations, and changes a viewers perception from simply watching a movie on a screen to feeling as though they are inside of it.
vivo Vision combines dual 8K Micro-OLED displays to deliver uncompromising clarity and an ultra-light 398g design to allow for unprecedented long-term comfort – a perfect complement to V-Nova’s PresenZ, whose groundbreaking immersive technology allows audiences to feel physically present in the story and move about freely within each scene without any fatigue or discomfort.
(L) Chloe Chen Jiaxin- Head of partner ecosystem vivo vision with (R) Gianluca Meardi, GM, V-Nova Studios
The success of the vivo-V-Nova promotional partnership continues beyond the China launch event to encompass the retail rollout of the vivo Vision MR Headset. Together, the companies are opening the door to a new era in XR entertainment, where audiences can experience storytelling in an entirely new cinematic way. The initial rollout of the vivo Vision MR Headset encompasses China, Thailand, Indonesia and Malaysia.
“This partnership with vivo marks an exciting step for immersive media. With V-Nova PresenZ on vivo Vision, audiences can experience stories in a way that feels natural and cinematic, opening the door to a new era of XR entertainment.” said Guido Meardi, CEO of V-Nova.
V-Nova at vivo Vision MR Headset Launch Presentation held in China
V-Nova is a deep technology company committed to unlocking higher quality digital experiences at scale. The Company’s technologies, based on the innovative use of AI and parallel processing, improve data, video, imaging, point cloud compression and have been granted international standard status by MPEG, ISO and SMPTE. V-Nova’s relentless investment in R&D has built a portfolio of over 1300 international patents, along with a range of software products and solutions. V-Nova Software includes V-Nova LCEVC, the industry’s first highly optimized library for encoding and decoding enhanced video streams with MPEG5 Part 2, Low Complexity Enhancement Video Coding (LCEVC) and V-Nova VC6, a high performance AI powered software library for SMPTE VC6 (ST-2117) which is used primarily for professional production workflows, imaging, gaming, and media indexing applications.
V-Nova Studios is the pioneering immersive business unit of V-Nova Ltd, dedicated to revolutionizing the future of immersive media and cinematic storytelling. Leveraging the groundbreaking V-Nova PresenZ format, V-Nova Studios creates immersive 6-Degrees-of-Freedom (6DoF) extended reality experiences with cinematic quality, offering unprecedented freedom of movement within virtual environments. The studio focuses on developing a new authentic and immersive cinematic language, producing original content, from movies to music, that showcases the potential of the PresenZ format, and empowering filmmakers—both Major Studios and independents—to push the boundaries of what’s possible in extended reality. Through innovation and collaboration, V-Nova Studios is committed to shaping the next generation of visual storytelling.
Produced by London-based V-Nova Studios in collaboration with WildAid and Wendy Benchley, the noted ocean advocate and wife of Jaws author Peter Benchley. Sharkarma: Guardian of the Oceans follows the story of a group of adventurers on an ocean-sailing journey that spirals into peril when the crew’s reckless disrespect for ocean life unleashes dire consequences. Offering high-suspense action and environmental adventure, the V-Nova PresenZ-formatted film advocates ocean conservation by raising awareness about marine protection.
Consumers can now access and download Sharkarma along with several other examples of V-Nova PresenZ content via the V-Nova Studios’ app, ImmersiX, now available on the Steam platform.
