Verbit Uses Smart AI Technology To Disrupt Transcription And Captioning

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Below is our recent interview with Michal Roche, Director of Marketing at Verbit:

Q: Could you provide our readers with a brief introduction to Verbit?

A: Verbit is the leading interactive transcription and captioning solution. Verbit’s in-house, AI-based technology is able to transform both live and recorded video and audio into 99% accurate captions and transcripts for the higher education, legal, media and enterprise industries. The combination of Verbit’s in-house ASR (Automated Speech Recognition) technology with human transcribers provides a competitive advantage and quick turnaround times. This hybrid model provides high-quality, word-for-word, interactive and collaborative transcripts and captions in customizable templates. Verbit offers accuracy, scale and customization that professionals and students depend on for ADA, FCC and privacy compliance. Users are provided with domain expertise, top technology, 24/7 support and a tailor-made solution for individual customer needs. As a result, businesses, legal agencies and universities can increase operational capacity, provide accessibility and serve more clients and students.

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Q: Can you give us more insights into your solutions?

A: We have a few different solutions available to cater to the needs of legal, higher education, media and enterprise professionals, among others.

Legal transcription: Verbit’s smart technology is adaptive and tailor-made for legal audio transcription. Our advanced software cancels out factors that reduce audio quality and identifies legal terms to provide exceptionally accurate, admissible court transcripts. These digital tools help to combat the stenographer shortage issue which exists currently and allows legal businesses and professionals to scale and service more clients despite the shortage. For example, Verbit’s tools help professionals to conduct remote digital depositions from start-to-finish.

Media transcription and captioning: Verbit’s technology helps with media transcription and captioning of news, talk shows, video interviews, movies and more. Our software meets SMPTE and FCC requirements and cancels out factors that reduce audio quality. It identifies difficult terminology and speakers to provide exceptionally accurate transcripts and captions that viewers can rely on.

Academic transcription and captioning: Verbit’s live CART and post-production offerings for captioning and transcription help universities and eLearning platforms to ensure their materials and courses meet ADA guidelines and allow for all students to participate equally. These tools help students who are deaf or hard of hearing, non-native English speakers, commuters, full-time parents and others. They serve not just as accommodation tools, but learning features which enhance the online and offline classroom experience and help drive engagement up by 80%.

Enterprise transcription and captioning: Verbit’s offering provides enterprises with live captions of meetings to increase engagement, captions on human resource training materials, transformation of meeting information into searchable data, meeting minutes and timestamps to help with summaries, tools for external marketing communications and captions for social-first video distribution.

Real-time CART services: Verbit’s real-time technology helps to ensure all users (students, media consumers and business professionals) can participate live in a variety of settings. For example, a student navigating a disability such as hearing loss in the classroom can follow along live with the professor as they lecture with the ability to view live captions and interact with a live transcription which allows for note taking, highlighting and more.

Live Room by Verbit: Verbit’s desktop application that provides live, interactive transcripts and captions within Zoom. The application supports universities and professionals in ensuring online courses and meetings are delivered effectively to comply with ADA requirements and offer better Zoom engagement. Live Room by Verbit now provides Zoom users with quick live captions and accurate transcription side by side, interactive transcripts with highlighting and note taking, options to download the transcript and more.

Q: Who is your ideal user and why?

A: There are many different use cases for Verbit’s technology. In the higher-ed setting, it’s faculty who want to provide accessible materials, such as captions on videos and audio, that can help students navigating disabilities, as well as all students who can benefit and engage more effectively with additional visual aids. In legal, it can be court reporters and legal agencies who can use these digital tools to take on more work to help justice be served more efficiently. In the enterprise setting, Verbit can benefit all business leaders hosting virtual meetings and town halls with their teams or clients. Our ideal users share one goal, which is to make video and audio more accessible and engaging to all participants involved.

Q: What’s the best thing about Verbit that people might not know about?

A: What sets Verbit apart is our community of human transcribers who fact-check the work of our automatic speech recognition technology. This dual process helps us to reach the guaranteed level of 99% accuracy that higher-ed and Ivy League institutions and others rely on. Many individuals may not know that these 15,000+ human transcribers are based throughout the world. We’re training and employing individuals in areas like Africa and the Philippines who may not have job opportunities at this level of salary to provide for their families otherwise. We pride ourselves in the ability to do well as a company by also doing good for the world.

Additionally, our in-house ASR (Automated Speech Recognition) and speech team make us unique. We develop everything at Verbit so that our algorithms are able to learn and adapt according to the specific terms, vocabulary, speaker names and more to best serve our clients and evolve to meet top performance needs.

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Q: What can we expect from Verbit in the next 12 months?

A: Verbit intends to continue adapting its technology to meet all of the unknowns our users and professionals are experiencing due to the COVID-19 pandemic and in its aftermath. For example, we’ve invested greatly in integrations with Zoom and other similar platforms and will continue to look for ways to adapt as more individuals and students work and learn remotely.

We continue to build and develop new products, features and integrations to provide leading technology. Our developed speech technology capabilities provide the best-in-class and latest advances available in the speech to text industry and meet market and client needs. We’ll continue to work closely with our strategic clients to develop these offerings further in the next 12 months.

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