Listen to this articleValux Digital was born out of the vision of Jessica Wong, who forged it with top talent in the digital industry. Jessica is a digital marketing expert and experienced PR executive with over 20 years of success driving bottom-line results for clients through innovative programs aligned with emerging business strategies.
Below is our recent interview with Jessica Wong, Chief Executive Officer at Valux Digital:
Q: Could you provide our readers with a brief introduction to your company?
A: Valux Digital was founded by award-winning marketing and PR experts to help corporations and startups complete their digital transformations and develop effective data-centric infrastructures for the future.
It has always been Valux’s belief that the key to increasing sales and brand loyalty is investing in relationships with customers. The technology used by Valux contributes to making those relationships stronger and more direct than ever before.
Valux Digital is an industry-recognized, fast-growing agency in the marketing and public relations sector. In addition to Forbes, Valux’s track record of success is endorsed by many other highly reputable organizations. As a nationally recognized marketing and PR agency, the Valux team has over 100 years of combined experience and extensive expertise in the areas of B2B and B2C marketing.
Valux’s primary focus has always been on our clients. Critical research is the first step taken with a client. Our comprehensive market research and competitor analysis capability provide the foundation for the strongest success possible and determine the best path in achieving a return on investment.
As a result of our powerful and proven solutions based on real data, we have been able to help our clients make better business decisions and generate greater returns.
Q: Any highlights on your recent announcement?
A: We have two major announcements:
- We are proud to announce that Valux Digital becomes a trusted member of Rare360, a Rare Advocacy Movement (RAM) program dedicated to strengthening, protecting and unifying community-based rare disease patients, their families, allied patient advocates and community focused stakeholders.
“The Rare Advocacy Movement (RAM)’s mission through Rare360 is to unite trusted leaders from every industry across the healthcare ecosystem, to create a specialized, community-dedicated network that works to empower people living with rare diseases and to develop sustainable global infrastructures that provide people living with debilitating rare diseases the opportunity to thrive.
Rare360 is a prestigious honor, exclusively available to trusted companies. Through Valux Digital’s extensive experience in pharmaceutical, healthcare and biotechnological digital media, it is our pleasure to welcome Valux Digital as a Rare360 partner.
Valux Digital has proven itself to bring valuable digital media support to RAM’s global network and we look forward to continuing the work of improving the lives of patients and their families on a global scale.” – Rare360, a Rare Advocacy Movement (RAM) Program
- Our Founder & CEO, Jessica Wong, has been named the CEO of the Year by the Global 100 Awards.
This annual awards program aims to recognize the achievements and expertise of firms and individuals operating to the highest standards across the world stage. By highlighting and publicizing the accomplishments of business leaders and professionals, the Global 100 Awards aim to inform and inspire their readership base.
The awards program is a trusted source of inspiration for over 376,000 CEOs, CFOs, legal, accounting and media professionals in over 163 countries worldwide. Shining a light on the successes of its worthy winners, the awards program provides its readership with a comprehensive understanding of those firms that are truly leaders within their chosen areas of specialization. The winners of the Global 100 Awards are carefully selected based on specific criteria.
“I am honored to be a part of this event. It is a pleasure to have been awarded this very prestigious accolade. Congratulations to the Valux Digital team as well for receiving the Global 100 Awards 2023! It is my sincere pleasure to thank the team at Valux. Your dedication is imperative for the growth of our company. Your efforts are greatly appreciated. Teamwork makes the dream work!” Jessica said.
Recommended: An Interview With Pobir Laru, The Founder & Director At Avanya
Q: Can you give us more insights into your offering?
A: At Valux Digital, our mission is to provide high-quality digital marketing and PR to businesses and projects of all shapes and sizes. Our primary objective is to offer scalable and sustainable growth strategies to brands all over the world. Every Valux campaign is uniquely designed to work cohesively towards a shared omnichannel performance objective.
As an award-winning full service marketing and PR agency, the Valux Digital team has longstanding relationships with top-tier national media outlets as well as in local newspapers, television, and radio media across the country. We help brands achieve strong media presences by combining our expertise in branding with earned media coverage, media advertising, and digital marketing.
News coverage provides third party credibility to grow and protect the brand during both the short- and long-term. We aggressively and consistently pursue story opportunities with national, industry, regional and local media outlets to bring companies desired attention to achieve their strategic goals.
We’re an internationally recognized PR service provider, and a member of the Forbes Communications Council and the Entrepreneur Leadership Network. Our work has been featured in Forbes, Entrepreneur, Huffington Post, CIO Magazine, Business.com, ABC News, and hundreds of other outlets!
While media pitching generates earned media coverage for the brand, our data-driven programmatic media advertising offers a powerful way to market a brand through highly visual images and high-quality video marketing on local newspapers, broadcast television, and radio in virtually every community and industry in North America. Our local news inventory makes it possible for brands to reach and engage users via publications that they are already visiting and already trust for local news.
By utilizing data-driven analytics, we strive to create effective, fully-customizable digital marketing campaigns that put forward the future of marketing. It is our goal at Valux to improve efficiency, affordability, rapidity, quality, and – most importantly – results.
Q: What has been your biggest challenge in achieving company goals, and how have you overcome them?
A: The global pandemic has expedited the growth of our industry. Businesses are shifting their advertising efforts to digital marketing as they embrace online operations models. Business hurdles also lie here. As demand grows, competition also grows. Customers have more options and are more cautious about spending during the pandemic, causing longer sales cycles.
Creating strong ties with top talent and industry partners helps us turn competition into opportunity. With dedication and determination, we’ve successfully expanded our portfolios and catalogs so as to establish and verify an increasing trend of revenue. As we grow into a full-service marketing and PR agency, we also launch a new brand.
As a result of the Coronavirus pandemic and the associated worldwide lockdowns, the number of home-based businesses has increased. According to the Census Bureau, a whopping 4.4 million new online businesses have been established in the United States since March 2020, when the COVID-19 pandemic first broke out. In considering our new brand uPro Digital, a brand whose mission is to empower nimble, dynamic startups and companies in their journey towards increased online exposure, higher conversion rates, and greater profit, this is a promising figure.
New businesses often lack the knowledge, time, and resources to market themselves appropriately, and are unlikely to have a large enough budget to afford more traditional, expensive, and inflexible digital marketing strategies. Through uPro, these businesses were able to achieve their goals in a very effective way, without breaking the bank. It is not only our service offering that is extremely diverse and fully tailored to each individual customer’s needs, but also its cost-effective pricing that makes our solutions fully viable for companies without access to large budgets for branding and digital marketing.
Today more than ever, we understand and embrace the crucial role played by factors such as marketing storytelling, customer-centricity, artificial intelligence, and persuasive content. In a world that is increasingly fractured and in which consumers crave communication and connection, we aim to position ourselves as the missing link between startups and their customers.
Through the launch of uPro Digital, we are able to stand out from our competitors. The challenge turned out to be a success.
Recommended: Meet RouGee – A Decentralized Social Networking Platform That Rewards Users For Creating And Engaging
Q: What can we expect from your company in next 6 months? What are your plans?
A: Over the years, Valux Digital has offered white-label marketing and PR solutions to a number of agencies and organizations. We are launching La’vini Digital, a new brand leveraging our expertise as the secret source behind many marketers, to provide a full suite of white-label digital marketing and PR services, including media pitching, branding, media advertising, content creation, and more, to emerging digital agencies.
We offer agency owners a one-stop shop for white-label solutions. A team of professionals with years of industry experience, a high level of professionalism, and a commitment to customer service will be available to you.
For entrepreneurs looking to start a marketing or PR agency, La’vini Digital provides a one-stop “go to market” solution. Besides our high level of professionalism and dedicated customer service, you will also be able to access a team of industry experts.
Q: What makes you stand out above your competitors?
A: Valux is resourceful. Valux is proud. Valux is creative. The Valux culture is all about finding creative solutions. That’s why numerous members of our design and marketing team have taken home awards over the years. Whether it is exceptional content or standout infographics, Valux is defined by resourcefulness – not complacency. When members of our teams cannot find exactly what they need to make a campaign successful, they don’t just pass it over. They make it themselves. Here at Valux everyone takes pride in the work they produce and the relationships they build along the way. As a result, each portfolio of work serves as a living testament to the Valux brand and our passion for what we do.
The Valux value system is defined by company-wide quality, efficiency, and accountability. These are our company’s five foremost guiding principles for making and executing business decisions.
Quality – Valux is all about providing clients with the highest quality talent to work on their brands. Our employees work together collaboratively to provide quality service every time.
Efficiency – Business is moving quicker than ever. Clients need companies that can respond quickly to their needs. Valux understands this need. Our goal is to respond to our clients more quickly by working across multiple locations, across several teams, and by leveraging the latest third-party tools and platforms to increase efficiency.
Accountability – We at Valux believe that collaboration and accountability are essential elements of our company values. We believe in and practice active self-improvement and collective agency. Every member of our team is expected to embrace education, self-improvement, and growth that is supported by our culture of collaborative creativity. Why? Because effective collaboration fuels the best marketing campaigns
As a proud participant of the Forbes Communications Council and Entrepreneur Leadership Network, our team navigates the rapidly evolving tides of the internet on a daily basis and keeps up-to-date on shifting consumer habits and trends. It is our duty to take projects from inception to completion, while maintaining best practices in place at all times, as we believe that by putting forth our best efforts, we can consistently build incredible products.
