Whether you’re running a million-dollar consumer tech business or a tech startup just getting off the ground, you can always make improvements to get ahead of the competition in the technology industry. In fact, you owe it to yourself and your business to make improvements in every way possible. Why? Because technology is a lightning-fast industry.
New innovations can mean disturbances in the marketplace, which could make your business obsolete in a heartbeat. Luckily, we have some tried and true strategies your tech company can implement to help you sustain your edge in the consumer market and remain relevant regardless of current tech trends in today (or tomorrow).
Make Your Product Line More Nimble
As mentioned, advancements in technology can cause disruptive changes in your tech business. For example, an upgraded microprocessor could result in you overhauling an entire product line to stay current with consumer demand. As you probably know, changes or upgrades in your product inventory can mean overwhelming consequences. Different tooling, alternative branding, packaging, and re-educating your customers are just a few examples of the work involved with changing an aspect of your existing tech products.
You can reduce a lot of exhaustive work in product remerchandising or redevelopment process by getting PIM retail software. PIM (Product Information Management) allows you to make global changes to your tech product catalog, spot errors in product reporting and simplify product information released directly to consumers. This is an invaluable tool for your tech company because it makes your product data and information more nimble, which is essential in the ever-changing realm of technology.
Give Consumers the Information They Crave
As a tech company owner or leader, you know the importance of knowing your customers inside and out. After all, if you don’t know what your customers want, then you have a slim chance of successfully selling to them. For example, you should know whether or not your consumers are early adopters of technology and/or if they are conducting research in your niche before they buy. If you discover this is the case, then why not give them the information they crave?
Eliminate the tedious, time-consuming legwork of doing research by providing all the details, reviews, comparisons, case studies, and specifications about your tech product and niche right on your website. Your consumers will appreciate the data, plus this is a compelling selling point, as you’ve done all the heavy lifting. Now, all your customers need to do is press the “buy now” button from your site.
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Make Your Company’s Ethics Stand Out
Increasingly, more consumers want to know the backstory about the businesses from which they buy. It’s important to know that today’s consumers are far savvier and are far more likely to research a company’s background before they purchase. Furthermore, younger generations of consumers are opting to purchase from businesses that are eco-friendly as well as globally conscious and socially responsible. Your company could and should take advantage of this era of conscientious consumers. To explain, present consumers with clear statements of your commitment and ethics on your site and social networks.
Consider sharing videos of employees talking about their experience working within your tech company. Give proof of how your business is a good steward of global resources by showing how your company runs green and is eco-friendly. Or, you could demonstrate your company’s philanthropic mission by sharing how you are positively impacting the community through donating profits, fundraising, or sponsoring charitable events.
You get the idea. The more you can prove to consumers that your tech company isn’t a faceless entity out to make a buck, the more you will win customer loyalty for the long haul – regardless of changes in the industry.
When the average consumer thinks of a tech company, the mind often jumps to a cold, billion-dollar conglomerate without personality. Your tech company should make every effort to prove that stereotype wrong. This can be done by implementing radically attentive customer service strategies. Make humans easily accessible through your website chats, by phone, text, and email. Resist the urge to automate 100% with an AI chatbot or automated messages.
That may sound ironic, given that you’re in the business of technology. However, today’s consumers are affected and impressed with superior customer service, and that means having access to human representatives who know your company and actually have a passion for talking with consumers about your tech products. The more accessible you make your customer service, the more trustworthy you will appear to your customers. In turn, this leads to customer loyalty and retention.
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The Last Word on Achieving Consumer Tech Appeal
In conclusion, you can see how these non-tech strategies can make a world of difference in retaining customers for your tech company. Interestingly, the most effective tactics to keep tech companies beloved and relevant to customers often have very little to do with technology. Ultimately, winning the hearts of your customers is about commitment to quality, care, and remaining passionate about giving them the very best products and services they deserve.