Tech Startup Kitch Enables Restaurants To Retain Their Own Identity In The Digital Space

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Below is our recent interview with Rui Bento, CEO & Co-founder of Kitch:

Q: Could you provide our readers with a brief introduction to your company?

A: Kitch is a Lisbon-based technological startup whose mission is to help restaurants go digital without letting go of their independence. Kitch enables restaurants to retain their own identity in the digital space, through a technology platform that focuses on providing control and simplicity to their digital delivery operations, while allowing them to maximize sales and reduce associated costs.

“Our mission at Kitch is to allow restaurants to sell their dishes online on their terms, and to preserve their independence in the digital space. With the pandemic, the demand for online delivery exploded, and as restaurants tried hard to adapt, their struggles became even clearer: the steep costs, the operational complexity, the loss of control. We felt that Kitch could make a difference, and we are committed to making available and to keep developing the tools that enable restaurants to retain their independence and to regain control of their digital businesses”.

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Q: Any highlights on your recent announcement?

A: Kitch recently announced the closing of its Seed round of financing, having raised €3.25 million. The round is being led by Atlantic Food Labs, with the participation of Market One Capital and the company’s initial investors, Seedcamp and Mustard Seed MAZE.

Q: Can you give us more insights into your offering?

A: The Kitch technology offers a wide range of delivery capabilities through one platform, covering four essential verticals:

• Store: with Kitch, restaurants can effortlessly create their independent online store, enabling them to sell their dishes on delivery and takeaway. At their independent store, restaurants take back control of the relationships with their loyal customers, and earn more with each order, reducing costs and making digital orders compatible with their businesses.

• Connect: with Kitch restaurants can manage all their digital orders in one tablet, for all the apps with which they work (e.g., Uber Eats, Glovo, Deliveroo) and for their independent stores. The act of manually introducing orders into the restaurant POS is finally becoming a thing of the past.

• Deliver: with Kitch, the restaurant can decide where their meals get delivered in the city, and can serve areas with up to 4x more customers than third-party delivery apps – both in their online store, and in the delivery apps. Orders are delivered by professional fleets and managed by Kitch, with no frills for the restaurant.

• Control: with Kitch all of your delivery information, for all channels and apps, are stored in a single place, allowing all of these channels to be managed from a single menu. The restaurant stays in control, is able to closely monitor its business, and has the right information to make the best decisions.

Q: What can we expect from your company in next 6 months? What are your plans?

A: Kitch is currently serving restaurants in Portugal – both in the Greater Lisbon and Greater Porto areas – and gearing up to expand its operations to other European countries. Spain is right around the corner, with the startup getting ready to start serving restaurants in Madrid before the end of the quarter.

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Q: What is a great thing about your company that people might not know about?

A: Restaurants are tired of dealing with so many tablets and so many delivery service providers, that require hours of negotiation and difficult trade-offs. Kitch isn’t one more tablet, neither one more delivery partner competing for the restaurant owner’s time and attention. The Kitch offer is precisely eliminating that complexity by requiring only one service provider, one tech product and a stellar customer support team to guarantee the best delivery experience for restaurants and the final consumer.

Last Updated on July 4, 2021

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