Listen to this articleBelow is our recent interview with Max Kamenkov, CEO & Co-Founder at SplitMetrics:
Q: Could you provide our readers with a brief introduction to your company?
A: SplitMetrics offers an ecosystem of products and services that enable mobile-first companies and brands globally to build and scale their go-to-market engine. Top app and game developers turn to our company for intelligent data-driven solutions designed for mobile app concept & go-to-market strategy validation, A/B testing, full-cycle professional services for app and brand growth, and advanced Apple Search Ads automation and optimization. SplitMetrics is an Apple Search Ads Partner.
Our company is a leader in the market. We not only deliver innovative mobile marketing technology and provide deep expertise to our customers, but are also known for our contribution to the industry growth via multiple educational materials, benchmarks and market insights we share with the community.
Q: Any highlights on your recent announcement?
A: Seven years ago, we entered the market with an innovative solution for mobile A/B testing, and now our value proposition has evolved into an ecosystem of products and services that help mobile-first companies and brands globally simplify their way to business success.
To reflect our transition from individual products to something much greater, offering a comprehensive approach and solutions to the global challenges of mobile growth, we have introduced a new brand and company strategy. We kept the name of the main brand – SplitMetrics – and renamed our products to SplitMetrics Acquire (formerly SearchAdsHQ) and SplitMetrics Optimize (formerly SplitMetrics A/B testing platform), joined by SplitMetrics Agency. We also developed new logos and brand identity that embrace what we have become as a company.
These updates mark a new chapter in SplitMetrics’ history, and we are aiming to achieve new milestones, and help mobile-first businesses grow.
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Q: Can you give us more insights into your offering?
A: Sure! We have two outstanding products that meet the needs of mobile-first companies that are looking to launch new apps and top up them on the app stores. And in the competitive environment of the mobile app market this is quite a challenge.
SplitMetrics Acquire is an intelligent data-driven platform to optimize, automate and scale Apple Search Ads. The combination of advanced technology, extensive automation, AI-based optimization, and market insights enables app and game developers using SplitMetrics Acquire to drive growth and boost ROI easier and faster. An Apple Search Ads Partner, SplitMetrics was the first company to build the Apple Search Ads management platform (early in 2017).
SplitMetrics Optimize, initially an A/B testing solution I mentioned above, is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages.
Focusing on our customers’ happiness and success, we also created an in-house mobile marketing agency – SplitMetrics Agency. It serves as an extension of our clients’ growth teams, supporting every stage of apps’ lifecycle – pre-launch, soft launch, and scaling.
Q: What can we expect from your company in next 6 months? What are your plans?
A: We’ll continue to accelerate our growth and growth of our customers expanding our current and building new products that serve the same goal – helping mobile app businesses grow. We’ll also keep focused on our educational mission, so you can expect more mobile marketing benchmarks, app market insights and guides.
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Q: What is the best thing about your company that people might not know about?
A: We help to scale Apple Search Ads, and this is one of the most effective and promising mobile advertising channels today. Many mobile app developers and marketers realize it but don’t know how to scale with it, and we handle this challenge with SplitMetrics Acquire and in-house expertise. Also, we bring in more AI tech and market insights into mobile user acquisition and ROI evaluation.
