Listen to this articleBelow is our recent interview with Gabriele Taviani, CEO & Founder of Slymetrix:
Q: Could you provide our readers with a brief introduction to your company?
A: Slymetrix is an Italian innovative startup based in Rome and Milan, founded in 2020. Our Goal is to guide e-commerce marketing departments in analysing and increasing the performance of their online shops in terms of increasing sales and reducing acquisition costs = ROI optimisation (Return On Investment). Providing online digital platforms that relate the results of the e-commerce site to the planned and expected objectives (Budget) and allow guided and optimised management of advertising investments in digital media channels. In the end, Slymetrix is the first business analytics platform for e-commerce that correlates analysed data with planned data. With Slymetrix Analytics every e-commerce manager can:
– Monitor the performance of the online shop at a glance and in real time;
– Analyse performance over time and compare it with the expected objectives;
– Dynamically analyse budget trends;
– Plan media campaigns in digital channels and analyse their performance;
– Understand what to change to increase online sales and turnover.
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Q: Any highlights on your recent announcement?
A: We launched one new product for the eComerce Marketers. One Businesss Analytics tool: Slymetrix Analytics. This tool it’s 2nd generation Analytics for e-commerce site and add to the data analytics function the Data management. We match the consolidated data with the forecast data. In conclusion, with Slymetrix Analytics every e-commerce retailer can boost its performance by optimising its media investment by monitoring results according to budget forecasts.
Q: Can you give us more insights into your offering?
A: Slymetrix Analytics is a tool that monitors in real time the status of e-commerce traffic and sales in relation to planned objectives. It is a tool that allows every executive and operations manager to check, at a glance, the results of online sales in relation to the expected objectives for the period.
It can be installed and configured in just a few minutes without the need for any specific technical skills. Thanks to intuitive dashboards, it shows in real time the results of visits and sales that the online shop is producing. In addition, with special indicators, you can see at a glance whether performance is good or bad. Slymetrix Analytics also offers the possibility of displaying dashboards in 16:9 so that they can be transmitted live on a TV monitor: if placed in your office, it allows you to quickly check the real-time performance throughout the day.
In addition, the advanced versions allow the definition of advertising campaigns in the various digital media channels, building an inventory of channels organised by traffic provider. Once the definition is complete, for each channel of each campaign the platform generates a tracking url, through which it will be possible to monitor the performance of the campaigns and those of the digital media channels.
Q: What can we expect from your company in next 6 months? What are your plans?
A: We are in the Fundraising state. Our funding offers it open in the Crowdfunding portal CrowdFundMe. After we collect the funds we will invest in internationalization. We will open the US branch to boost the International sales with AppSumo partner. About our SaaS tool we will invest in the algorithms for the sales attribution to media channels and to start the development of Machine Learning and Artificial Intelligence.
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Q: What is a great thing about your company that people might not know about?
A: Slymetrix is positioned in the Business Analytics Software Platforms market. The global Business Analytics Software market size was valued at $53.68 billion in 2019 and is expected to reach $120.27 billion by 2027, registering a CAGR of 10.5% from 2020 to 2027.
We aim to become an Italian Unicorn startup in the world. Our fully scalable product has unique and innovative features that represent fundamental elements for the business of any e-commerce.
Last Updated on August 22, 2021
