Samsung’s latest Vision AI technology transforms traditional screens into intelligent, adaptive devices that personalize entertainment and integrate seamlessly with smart home ecosystems. Key features like Click to Search, Live Translate, and Generative Wallpaper enhance user interaction, while advanced picture and sound technologies deliver immersive viewing experiences. Strategic partnerships with Microsoft and Google further expand Vision AI’s capabilities, setting a new standard for smart living.
The Future of Home Entertainment Arrives with Samsung Vision AI
Samsung Electronics introduced Samsung Vision AI at CES 2025, signaling a significant shift in home entertainment. This innovative technology integrates artificial intelligence into Samsung’s expansive lineup, including Neo QLED, OLED, QLED, and The Frame models. Vision AI transforms traditional displays into adaptive, intelligent devices that tailor content and functionality to user preferences.
As consumer demand for connected living grows, Samsung Vision AI enhances daily life by making screens more interactive and responsive. This technology redefines screens from being passive displays to becoming central hubs that manage entertainment, home automation, and personalized experiences.
How Samsung Vision AI Transforms Your TV into a Smart Companion
Samsung Vision AI introduces features that enhance user interaction and customization.
- Click to Search instantly provides information related to on-screen content, allowing users to identify actors or explore displayed topics without interrupting viewing.
- Live Translate removes language barriers with real-time subtitle translations, offering seamless access to international content.
- Generative Wallpaper turns screens into dynamic art canvases, generating personalized visuals that align with the user’s mood or environment.
These innovations elevate the television from a mere viewing device to a versatile tool that adapts to user behavior and preferences.
Bringing the Smart Home Together: Seamless Integration with SmartThings
Samsung Vision AI strengthens its connection to smart homes through seamless integration with the SmartThings ecosystem. This connectivity allows screens to function as command centers for managing household operations.
- Home Insights delivers real-time notifications about home conditions, including safety alerts and daily updates, ensuring users remain informed whether they are home or away.
- Pet and Family Care uses AI to monitor unusual behavior in pets and family members, automatically adjusting the environment for comfort, such as dimming lights when a child falls asleep.
By bridging entertainment and smart living, Samsung Vision AI simplifies daily routines and improves home management.
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Elevating Viewing Experiences with AI-Driven Picture and Sound Quality
Samsung Vision AI enhances audio-visual performance through intelligent, on-device processing.
- 8K AI Upscaling Pro increases the resolution of lower-quality content to near-8K clarity, delivering detailed and sharp visuals.
- Auto HDR Remastering Pro analyzes scenes frame-by-frame, expanding color ranges for more vibrant and realistic images.
- Adaptive Sound Pro separates and optimizes sound elements like dialogue, music, and effects for a balanced listening experience.
- Color Booster Pro refines image quality by analyzing scenes and improving color accuracy.
- AI Mode automatically adjusts both visuals and sound based on the environment and content, ensuring optimal viewing in any setting.
The Neo QLED 8K QN990F, powered by the NQ8 AI Gen3 Processor, exemplifies how Vision AI creates immersive entertainment with superior picture and sound performance.
Expanding the Art of Living: Samsung Art Store and The Frame Pro
Samsung extends its commitment to blending technology and art through the expanded Samsung Art Store and the debut of The Frame Pro.
The Samsung Art Store now offers over 3,000 curated works from global institutions, including MoMA and the estates of artists like Magritte and Basquiat. This vast collection is accessible across The Frame, MICRO LED, Neo QLED, and QLED models, allowing users to turn their screens into personalized art galleries.
The Frame Pro enhances art and media experiences with advanced Neo QLED technology. It delivers brighter visuals, sharper contrasts, and improved black levels. Paired with the Wireless One Connect box, it offers flexible placement without visible cables.
Samsung’s collaboration with Art Basel further integrates art and technology, making The Frame the official display of this global event and enabling users to experience world-class art in their homes.
Powering the Next Generation of Smart Displays with Global Partnerships
Samsung Vision AI’s potential expands through strategic collaborations with industry leaders.
Partnerships with Microsoft and Google bring additional AI capabilities to Samsung’s smart displays. Integration with Microsoft Copilot allows users to access personalized content recommendations and productivity tools directly from their TVs and smart monitors.
These partnerships enable Samsung Vision AI to evolve continuously, offering more adaptive, intelligent, and user-centric features in the future.
Why Samsung Vision AI Sets a New Standard for Smart Living
Samsung Vision AI redefines the role of screens in everyday life. By merging AI-powered personalization with home automation and cutting-edge visual technology, it delivers a unified experience that caters to entertainment, convenience, and lifestyle needs.
From seamless content discovery to proactive smart home integration, Samsung Vision AI marks a pivotal advancement in connected living. This innovation aligns with the increasing need for smarter, adaptive technology that not only entertains but also simplifies and enhances daily routines.
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