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Portfolio Solutions is a full-service wealth planning and investment management firm that manages $1.5 Billion (As of November 24, 2017) in assets on behalf of its clients. The company has been in business since 1999. They are a fiduciary, which means they always put their clients’ interests first, even before their own. The company’s corporate culture of Servant Leadership is in line with its fiduciary responsibility – their chief objective is to help their clients achieve their long-term financial goals. Below is our interview with Tony Brumley, Chief Technology Officer at Portfolio Solutions:
Q: What is the importance of an RIA investing in technology today?
A: Technology plays an integral role in our business. Security and safeguarding client data are at the forefront of everything we do; any technology we consider implementing is done so with security in mind. Protecting a client’s nonpublic, private, personal information is my top priority when choosing technical solutions and integration partners. We need to utilize technology to give our clients a great experience and to deliver value, whether it is through access to our online portal or by enabling our Financial Advisors to provide a data-driven approach to personalized wealth management. Technology also enables us to add value for our clients without increasing fees. The technical infrastructure we have in place will maximize our firm’s ability to grow organically and our platform has capacity to add new assets through acquisitions.
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Q: Tell us something more about solutions that you provide?
A: Our solutions are greatly enhanced by the importance we place on technology to deepen client engagement. Salesforce Financial Services Cloud serves as our central data hub; it helps us to understand what our clients want and deliver the right services to them in a very personalized way. We deepen levels of engagement with tools like Timetrade scheduler, which is integrated with Salesforce and allows our clients to conveniently schedule appointments with a Financial Advisor. We use other tools to help with financial planning, such as MoneyGuidePro, to assist clients with setting and managing goals. Tools such as DocuSign’s software for e-signature and password management and Sharefile’s secure file sharing are all used to protect data and enable our clients to manage their accounts and interact with their Financial Advisor and our entire team more efficiently.
Q: What is the journey of Portfolio Solutions®?
A: Our goal is to maximize technology to allow our Financial Advisors to obtain a 360-degree view of each client using a single integrated system. As a trusted advisor, we need to maintain the right technologies and approaches to ensure we can understand client needs through various stages of their lives, and help them to achieve their financial goals.
Recommended: Q: What’s the achievement Portfolio Solutions® is most proud of?
A: Our single biggest achievement has been the transformation to a full-service firm that utilizes an index investment philosophy to keep more assets working for clients. We’re especially proud of our Salesforce Financial Services Cloud buildout and its integration with business partners including Pardot, Outlook for Lightning, TimeTrade, DocuSign, and LaserApp. This has been a significant achievement that has not only helped fuel our growth but also given us greater capabilities to serve clients through a deeper understanding of their financial goals.
