Listen to this articleMinistry Brands is raising the bar for technology that serves faith communities. For more than 90,000 organizations worldwide, the company provides software that helps churches, nonprofits and mission driven groups build stronger connections with the people they serve. Their tools cover everything from digital giving and event planning to communication systems and background screenings. The goal is simple: make it easier for leaders to focus on what really matters.
“Just go for it,” says TrayVon Bray, Ministry Operation Specialist at Kingdom Fellowship AME Church in Calverton, Maryland. “Play around with the platform. There’s so much it has to offer. You won’t lose.”
Bray knows what he’s talking about. His church uses Ministry Brands software to manage forms, track engagement, coordinate volunteers and process digital donations. It’s become the backbone of how Kingdom Fellowship operates. And they’re not alone. Thousands of churches are leaning into these platforms to meet people where they are, digitally and otherwise.
The company’s nearly 700 employees work behind the scenes to support clients who are trying to do big things with limited resources. They’ve learned that technology for faith-based organizations has to be different. It has to work in a world where budgets are tight and the mission can’t wait for a system update. Ministry Brands builds for that reality.
How Digital Tools Are Changing the Way Churches Connect
Kingdom Fellowship AME Church didn’t wait around to see if digital engagement would catch on. They jumped in early. Today, over 80 percent of their RSVPs, signups and surveys run through Ministry Brands forms. That includes QR codes printed in their monthly Gather Guide, a bulletin that doubles as a digital gateway to everything happening in the church.
TrayVon Bray manages much of that system. He said forms are everywhere at Kingdom Fellowship: Check-ins, event registrations, volunteer signups, ministry surveys. All of it funnels through the same platform and all of it feeds into the church’s broader strategy for staying connected to members.
“We use a lot of forms,” Bray says. “Everything is a form in our church. We integrate it all through Ministry Brands software.”
That level of integration doesn’t just make things easier for staff. It creates a smoother experience for members too. Someone can RSVP to an event from their phone, check in when they arrive and get a follow-up email with next steps. No paper. No confusion. Just a clear path from curiosity to involvement.
For churches trying to grow, that clarity matters. A lot. People are more likely to stay engaged when the process doesn’t feel like work. Ministry Brands has built tools that reduce friction at every step and Kingdom Fellowship is proof that it works.
The church sees over 2,000 people attend weekly services in person. Many more join online. Keeping up with that kind of traffic requires systems that scale without losing the personal touch. Kingdom Fellowship has managed to do both, thanks in part to automated workflows that make follow-up feel human even when it’s digital.
Automated Workflows That Keep Ministry Personal
One of Bray’s favorite features is the workflow automation built into the platform. Once someone fills out a form at Kingdom Fellowship, they’re entered into a sequence designed to make them feel seen. They get updates. They’re invited to the next step in their journey with the church.
“Once you fill out that form, you’re locked in,” Bray says. “You’re going to get a Connect Coach or a Growth Coach. Someone will follow up with you. You’ll feel like you’re loved.”
Those workflows run in the background, but their impact is front and center. New guests don’t slip through the cracks. Volunteers get the information they need. Small group leaders stay in the loop. It all happens without the staff needing to manually track every interaction.
That kind of automation is critical for churches trying to maintain a personal feel while serving thousands of people. Ministry Brands built the system knowing that churches don’t have the luxury of dedicating entire teams to administrative tasks. Pastors and staff are stretched thin. Volunteers are juggling ministry with full-time jobs and family obligations. Anything that saves time without sacrificing quality is a win.
Kingdom Fellowship uses these workflows to welcome new guests, manage group creation, and support ongoing ministry check-ins. The result is a church that feels warm and responsive even as it continues to grow. People aren’t just numbers in a database. They’re connected to real humans who care about their experience.
And that’s the point. Ministry Brands doesn’t sell software for the sake of efficiency. They sell it to help churches do more of what they’re already good at. Caring for people, building community and creating space for transformation.
Digital Giving as a Reflection of Trust and Generosity
Kingdom Fellowship’s giving patterns tell another part of the story. More than 80 percent of contributions now come through digital platforms. That shift didn’t happen by accident. It happened because the church made it easy and because members trust the systems in place.
Ministry Brands Giving supports multiple payment methods. Apple Pay. Google Pay. ACH transfers. Credit and debit cards. Members can give in whatever way works best for them, and the church doesn’t have to manage a dozen different platforms to make it happen.
Bray pointed out that while giving has increased, it’s also a reflection of the church’s consistent presence in the community. Digital tools help, but they’re not the whole story. Trust is built through hands-on ministry. Through showing up. Through proving over time that the church is invested in the people it serves.
The digital giving tools from Ministry Brands don’t create generosity out of thin air. They remove barriers. They make it possible for someone to give in the moment when they feel moved to do so. They eliminate the awkwardness of not having cash or the inconvenience of mailing a check. And they give churches like Kingdom Fellowship the data they need to understand trends, plan budgets and steward resources well.
It’s not flashy but it works. And for churches trying to fund their mission without burning out their staff, that’s exactly what’s needed.
What Happens When Churches Have Time to Focus on Mission
When administrative tasks get streamlined, something interesting happens. Church staff suddenly have bandwidth to do more. That’s what Kingdom Fellowship discovered. With key processes running smoothly through Ministry Brands platforms, the team has been able to expand their community impact in ways that wouldn’t have been possible otherwise.
They host career fairs that connect job seekers with new opportunities. They organize HBCU college fairs that bring in marching bands and offer outreach to local students. They run monthly young adult events that include worship, connection and childcare for parents who need it. And they operate the Kingdom Cares Center. The center includes a fresh food market, a clothing boutique and a resource office that offers critical support to local families. These are the kinds of programs that build trust
None of that requires software to happen but all of it benefits from systems that free up time, reduce stress and let staff focus on what they do best. Ministry Brands isn’t solving every problem a church faces. They’re solving the ones that tend to drain energy without adding much value. Data entry. Manual follow-ups. Payment processing. Communication bottlenecks.
Fixing those things doesn’t sound revolutionary. But for churches operating on tight budgets with limited staff, it can be the difference between surviving and thriving. Kingdom Fellowship is thriving. They’re not just keeping up with growth. They’re leaning into it and they’re doing it without burning out their team.
That’s the kind of impact Ministry Brands is after. Not just making things easier, but making space for churches to do what they were created to do. Serve people. Build community. Make a difference.
TrayVon Bray said it best when asked what he’d tell another church considering Ministry Brands. Just go for it. Play around with it. See what it can do. The platform has more to offer than most churches realize at first glance and the risk of trying something new is always far lower than the risk of staying stuck.
Kingdom Fellowship AME Church is one example of what’s possible when vision meets the right tools. They have built systems that serve people well, extend their reach, and help ministry thrive no matter what season they’re in. And they’re doing it with software that was designed specifically for organizations like theirs. Organizations that care more about mission than margin. Organizations that need technology to work as hard as they do.
