Mia Labs Raises $20 Million In Series A Funding Round

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Mia Labs, an AI powered platform specializing in conversational tools for automotive dealerships, has successfully closed a $20 million Series A funding round, marking a significant milestone in its growth trajectory. The round, led by Permanent Capital Ventures with participation from Norwest Venture Partners and several returning seed investors, brings the company’s total funding to $29 million, providing substantial runway for expansion in a competitive market.

Founded in 2023 and headquartered in Austin, Texas, Mia Labs develops an AI native platform that automates customer communications across sales, service, and reception for car dealerships. Unlike generic chatbots or legacy systems, Mia integrates with dealership software, handles multilingual conversations, and operates 24/7 to book appointments, save labor hours, and boost revenue. The company’s team brings over 100 years of combined automotive experience, which has helped it scale to powering more than 1 million customer interactions and booking 130,000+ appointments to date. Key executives include CEO Brian Hoang, who emphasizes building tools tailored to dealership workflows.

This Series A follows a $9 million seed round, though specific seed details are limited in public records. No valuation was disclosed, which is common for early stage deals in niche AI sectors. Lead investor Permanent Capital Ventures highlighted Mia’s blend of automotive expertise and AI capabilities as a key draw, while strategic backers like Yossi Levi (founder of Car Dealership Guy) add industry credibility. The capital injection aligns with Mia’s 2025 achievements, including expansion to 350+ franchise dealerships nationwide and saving over 1.5 million human hours.

This funding enables Mia to accelerate R&D, particularly in enhancing AI for natural, human-like interactions and deeper integrations with dealership systems. In a market where customer experience drives loyalty, Mia’s results, such as generating $45 million in revenue from AI-booked appointments, suggest it could capture share from manual processes. However, broader economic factors like fluctuating car sales could influence adoption rates.

Mia Labs’ $20 million Series A funding round represents a pivotal development for the Austin-based startup, which is carving out a niche in AI driven communications for the automotive retail sector. This infusion of capital, led by Permanent Capital Ventures and supported by a mix of venture firms and industry strategics, elevates the company’s total funding to $29 million and underscores investor confidence in its specialized approach to modernizing dealership operations. Founded in 2023 by a team with deep roots in automotive retail, engineering, and software, Mia Labs has rapidly positioned itself as a provider of an AI “super employee” that handles customer interactions across multiple channels, replacing fragmented tools like outdated call centers, IVRs, and standalone chatbots. The platform’s core value lies in its integration with dealership systems, enabling seamless automation of sales inquiries, service bookings, and general communications, all while supporting multiple languages and delivering performance metrics that include over 1 million powered conversations, 130,000+ appointments booked, and $45 million in enabled revenue.

The funding round’s structure reflects a strategic blend of financial and domain specific backing. Permanent Capital Ventures, as the lead, brings a focus on long term investments in transformative technologies, with Managing Partner Mike Gamson praising Mia’s ability to tackle “mission critical challenges” in customer communication at scale. Norwest Venture Partners joins as a new participant, adding to the round’s credibility given its track record in enterprise software and AI. Returning investors include Eniac Ventures, Vine Ventures, Analog Ventures (rebranded from J Ventures), and Logos Fund, indicating continuity and belief in the team’s execution since the seed stage. Notably, strategic investors from the automotive world, such as Yossi Levi of Car Dealership Guy, provide not just capital but also operational insights, with Levi noting Mia’s “practical, results driven” approach tailored to dealership realities. This mix suggests the round was designed to fuel both technological advancements and go to market strategies in a sector ripe for disruption.

In terms of utilization, the funds are poised to accelerate product innovation, team expansion, and broader market reach. CEO Brian Hoang has articulated a vision of creating “the most sophisticated AI super employee in the automotive space,” one that addresses pain points like outdated tools and data silos that hinder efficiency. Specific plans include enhancing AI capabilities for more natural conversations, deepening integrations with dealership management systems (DMS), and scaling to additional departments beyond sales and service. The timing aligns with Mia’s breakout 2025 performance, where it expanded to over 350 franchise dealerships, saved 1.5 million human hours, and demonstrated tangible ROI through revenue generation. Upcoming showcases, such as at NADA 2026 in Las Vegas (booth #6568N), will likely unveil new features, further leveraging this momentum.

From a market perspective, Mia operates in the burgeoning automotive AI space, where digital transformation is accelerating due to post pandemic shifts in consumer behavior and labor shortages. The U.S. automotive dealership market, valued at approximately $1 trillion in annual sales, struggles with inefficient customer engagement, issues Mia directly targets. Competitors include broader platforms like Impel (which raised $104 million in 2021) and CarNow, as well as general AI tools adapted for auto, but Mia’s vertical focus on dealership workflows gives it a differentiator. Early reactions to the funding, including congratulations from industry observers and customers, highlight its perceived value, with one commentator noting the rationality of specializing in a single vertical like dealerships to achieve depth over breadth. However, challenges remain: economic headwinds in auto sales could slow adoption, and proving scalability beyond 350 dealerships will be key. Valuation remains undisclosed, but comparable deals in AI for vertical SaaS suggest a post money figure potentially in the $100-200 million range, based on revenue multiples.

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The leadership team, including co-founders Brian Hoang, Marwan Kodeih, Kelvin Pho, and Scott Traylor, combines automotive domain knowledge with tech prowess, a factor repeatedly cited by investors. With over 50 employees and trust from major dealership groups, Mia is well equipped to execute. Looking ahead, this round positions Mia to redefine dealership communications, potentially expanding into adjacent verticals if core automotive proves successful.

This table summarizes Mia Labs’ funding history, highlighting progression and associated achievements. Overall, the Series A not only validates Mia’s model but also sets the stage for it to become a foundational player in AI enhanced automotive retail, provided it navigates competitive and economic dynamics effectively.

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