Listen to this articleBelow is our recent interview with Aron Schoenfeld, Marketing Director at Moburst:
Q: Could you provide our readers with a brief introduction to your company?
A: Moburst is a digital full-service, a mobile-first marketing agency that helps companies to scale and become category leaders. Our main specialty is helping companies conquer their toughest challenges through cost-effective, creative, and innovative marketing. Founded in 2013, Moburst has since worked on over 3,800 mobile campaigns and driven over 140 million app downloads.
Moburst caters to many different industries. The company has worked on different dating apps, gaming apps, travel apps, productivity apps, fitness apps, wellness apps, skills apps, and many more. Google, Samsung, eBay, and Uber are among some of the most prominent clients on the company’s roster.
Q: Any highlights on your recent announcement?
A: We recently won the Effective Video Campaign award at the prestigious Effective Digital Marketing Awards, a global awards program that recognizes digital talent, creative impact, and measurable results across the marketing industry. The campaign was also shortlisted as a finalist in 8 other categories for its work with New-Meat pioneer, Redefine Meat. We have also previously won a Telly award for their European launch video and were shortlisted for the Drum Awards for this campaign.
Our relationship with Redefine Meat is extremely deep and we really appreciate their trust in our strategy, concepts, and execution for helping them build their global brand. The vision of Redefine Meat inspires us every day and their brilliant team is a pleasure to work with. We genuinely enjoy redefining the New-Meat industry and helping position Redefine Meat as the Category Leader.
Q: Can you give us more insights into your offering?
A: Our main focus has always been Mobile Marketing and App Store Optimization (ASO), which has been our bread and butter. It brought us, clients, like Google and Uber and allowed us to grow. Recently, we also shifted focus to digital marketing and strategy with the acquisition of Layer digital studio which allows us to offer a full 360-degree solution to our clients.
With the merger with Layer, we now offer a nearly endless line of development services that includes Product Consulting, UI/UX Design & Development, Mobile Development & Strategy, Web Development, Digital Transformation, App Store Creatives, and more. Harnessing Layer’s attention to detail and level of expertise allows our Moburst team to offer you full-stack solutions: from design, development, and marketing, to optimizing the entire mobile and digital experience across all platforms. Having so many solutions housed in one place allows our clients to streamline their processes dramatically – saving time, resources, and hassle.
Q: What can we expect from your company in next 6 months? What are your plans?
A: Our plan at Moburst is to continue on growing, breaking new records in all areas of the business – number of awards, income, profitability, number of active clients and client retention. We will also continue to look for more M&A opportunities so we would add more services to make ourselves a full suite of products and a one-stop-shop digital agency.
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Q: What is the best thing about your company that people might not know about?
A: Of course, it goes without saying that it is the people and employees, but everyone knows that already!
But what makes us great is that we are as data-driven as you can imagine. We measure EVERYTHING. We know for each project, each task, each client, each action that we do how well it performed and if we should do it again in the same way or not. We investigate everything using very creative ways to make sure we continue to innovate and double down only on the winning strategies so if something stops working as the Algorithm of the AppStore changes, we’ll be one of the first companies out there to know that and see how to pivot extremely fast.
