Listen to this articleBelow is our recent interview with Ian Dix, Chief Marketing Officer at Contentgine:
Q: Could you provide our readers with a brief introduction to your company?
A: Contentgine is the world leader in content-based marketing, making high-quality lead generation and content syndication analytics a more successful and profitable investment for marketers. Using the world’s largest B2B content library and capturing the details of prospects researching various industry solutions, we apply content analytics that provides both 100% first-person leads and content syndication performance.
Q: Any highlights on your recent announcement?
A: Contentgine unveiled its Content Indication Platform, also known as “CIP,” for use by business-to-business (B2B) marketing and sales teams across 120 major product categories. The online SaaS platform provides access to Contentgine’s proprietary and 100% first-party account intent and categorical content insights that allow for expansion and prioritization of target account lists and content consumption’s intelligence.
CIP mines one billion engagement signals quarterly from content interactions with the world’s largest B2B library of more than 500,000 case studies, white papers, and eBooks to deliver advanced market intelligence. The platform identifies personalized content consumption patterns of tens of millions of professionals to create smarter target account lists, higher-performing content, and better prospect engagement.
The CIP platform captures these engagements to determine 360-degree intent—with complete contact, company, and content consumption visibility. In addition, because Contentgine knows the exact asset consumed, it provides industry-leading content intelligence, comparing performance within product categories to give organizations more insights into how their content compares to competitors.
Recommended: Q: Can you give us more insights into your offering?
A: One of our customers liked our solution so much, she officially joined Contentgine’s Board of Advisors. Here’s what Rebecca Carr, Chief Marketing Officer for Tangoe, had to say:
“It is impossible to overstate how important a tool like CIP is to my content marketing team. We not only get transparent purchasing intent signals that allow us to understand organizations in the market for offerings like ours, but we can also derive content consumption data for ourselves and our competitors. This has led to having a data-informed approach to content marketing, something that just didn’t exist at this scale before CIP.”
Q: What can we expect from your company in the next 6 months? What are your plans?
A: Our company’s COO, Paul Hong, has said, “Our express goal is to make CIP the premiere marketing intelligence platform for business-to-business marketing and sales professionals. The corpus of data that we create when our Perpetual Engine® methodology serves content from our library to interested prospects gives us information that no one is able to provide at this scale and depth.”
We recently announced a new “Content Top 5” series in which each episode reveals the top five performing assets in a particular product category. Content marketing expert, Robert Rose, is hosting the series and the analysis is eye-opening. It’s a really unique initiative to provide marketers with best practices and tips, and we will continue to roll out new episodes over the next few months.
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Q: What is the best thing about your company that people might not know about?
A: We are blazing a trail in the content-based marketing arena. Everyone has been saying for years that content is king. However, that can only be true given the right context. For the first time, we’re delivering richer intent-based context so marketing and sales teams can better engage with prospects at the right place and time to drive stronger results.
