Below is our recent interview with Diane Keng, CEO at Breinify:
Q: Could you provide our readers with a brief introduction to your company?
A: Breinify is the leading turnkey AI platform for consumer brands to predict and act on an individual’s highly dynamic interests.
We plug into existing marketing tools to activate predictive personalization at scale to drive engagements, while being lightweight.
Our customers include BevMo!, Duraflame, and many more to drive $125M in new revenue, 20x with A/B testing for 2+ page visits, and +105% in CRM growth.
Q: Any highlights on your recent announcement?
A: Our new recent funding round brings us to a total of $11M for a seed round. We are experiencing tremendous growth with up-sells to over 80% of our existing customers and our net new revenue increased as well.
This was an oversubscribed round that received multiple term sheets within the same week of 1st meetings an closed by 2 weeks.
This round was led by Bob Davoli, managing director of Gutbrain Ventures, and Bruce Clarke, managing director of PBJ Capital. Our existing investors, Streamlined Ventures, CXO Fund, Amino Capital, Startup Capital Ventures, and others all participated as well.
Q: Can you give us more insights into your offering?
A: We are a B2B personalization platform working with consumer brands to drive engagements and deliver measurable ROI across web, email, SMS, and app. Our platform was built from the ground up to do the following:
1. Empower smart data collection
Breinify identifies actionable insights by collecting and tagging first-party data from multiple sources, engineering-free.
2. Optimize the consumer journey and testing
We focus on growing the CRM with smart segmentation and apply these as dynamic experiences. We also convert more first-time visitors into reachable users.
3. Activate hyper-relevant content and product recommendations
We take existing layouts and components across marketing channels (email, web, applications, SMS) and transform static pieces of content into fully personalized suggestions–and we are able to approach returning, first-time, and known customers individually.
4. Achieve predictive personalization
Since time is of the essence when it comes to capturing sales and engagement opportunities, we use strong algorithms to proactively deliver experiences unique to each visitor in real time.
5. Include end-to-end, impactful analytics and reporting
To understand campaign successes, our product goes beyond click-throughs and helps track the full consumer journey sequence. We offer continuous analytics to enable the identification of new opportunities. And we work tirelessly to make these features accessible because if insights are not easy to understand, they aren’t relevant.
Q: What can we expect from your company in next 6 months? What are your plans?
A: The next 6 months will be exhilarating.
We will have tons more customer stories coming out, as well as more Breiniac job reqs being posted./
The new funds will be utilized to triple down on our go-to-market execution, meet the increased market demand, support customer growth, and expand product features.
Q: What is a great thing about your company that people might not know about?
A: At Breinify, we value our direct and transparent culture. We’ve put a ton of effort into building camaraderie, leading by example, and encouraging our fellow teammates to be the best they can every day. It’s really an environment you have to experience.
Plus, we are just getting started. In the last 18 months, we 7x’d our valuation. We are a rocket ship with a clear north star.