Marketcircle Creates Daylite, The Mac-Powered CRM And Productivity App

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Below is our recent interview with Alykhan Jetha, CEO at Marketcircle:

Q: Can you tell us something more about Marketcircle and Daylite?

A: Marketcircle created Daylite, the Mac-powered CRM and productivity app for one to 100-person teams to handle more clients, close more deals and for better team collaboration. Daylite is used today by thousands of small businesses in over 80 countries to collaborate on customers, sales, and processes without letting any critical task slip through the cracks. Daylite was built specifically for the Apple ecosystem and integrates with Apple Mail as well as the native Apple Contacts and Calendar apps.

Q: Any highlights on your recent announcement?

A: Marketcircle, makers of Daylite, is now offering its enhanced sync system to customers. The newly updated sync system is designed to manage more users and larger datasets ensuring that even under the heaviest of loads collaboration continues smoothly ensuring team productivity remains high. With the expanding remote workforce top-of-mind, Marketcircle’s development teams have empowered Daylite’s sync system to scale for larger databases, more users and peak performance.

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Q: Can you give us more insights into your offering?

A: Daylite is an award-winning Mac-powered CRM and productivity app, made with small businesses in mind. For over 22 years, our mission and passion are to empower small businesses to scale. Daylite is designed to support day to day work, not create it. From managing calendars to sharing tasks and collaborating on projects, Daylite’s productivity-focused design helps small businesses to collaborate better and get more done. Our clients represent a wide variety of industries, from arts and entertainment to manufacturing to consulting. Clients have used our product to increase their businesses’ productivity and sales. We have a 95% and higher customer satisfaction rating, their success is our success.

Q: What can we expect from your company in next 6 months? What are your plans?

A: We see an increasing usage of iPhones and iPads for more business. Previously, with these devices, you could only access a little bit of information, but what we’re noticing now with the bigger devices is that people want to be able to do even more heavy duty work on their devices. That’s one of the things that we’re committed to enabling.

There was a bit of a dip in this trend when people were working from home and the desktop became more important again, but we were well positioned for that. Now that travel is resuming and life is coming back to normal, we see more people wanting to take some of those capabilities back into the mobile space.

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Q: What is the best thing about your company that people might not know about?

A: In a former life, we were a consulting company and struggled with the same things most businesses do – keeping track of relationships and commitments. So we began building a tool that could help us get organized and thrive. After a trip to MacWorld and a run-in with an Apple employee, we were encouraged to sell our tool and that’s how Daylite was born.