Listen to this articleBelow is our recent interview with Tommy Barav, CEO of Magical:
Q: Can you provide a brief overview of Magical?
A: Magical is a new calendar, built from the ground up to help highly-effective teams take back control of their time. My journey started in 2018 when I founded the Supertools community. Over the course of 3 years, we grew from a single productivity enthusiast to a highly-engaged community of more than 30,000 time-hackers.
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Q: What are key features of your all-in-one calendar?
A: We set out to build the most holistic calendar experience, designed to help teams plan ahead, coordinate frictionlessly, and reduce the meeting chaos.
1. Reducing the meeting chaos. Turning the calendar from a block of hours into the center of our workflow. Magical offers a holistic approach to time management, collaboration and scheduling, and provides automation tools to plan and run better meetings and work sessions. In a way, we are doing for the calendar what Notion and Airtable did for docs and spreadsheets.
2. What you need, when you need it. Every calendar event in Magical is a sharable workspace, where you can store notes, tasks, videos, or pull time-based data blocks from your favorite tools (we just call it “Timeblocks”). We are not only modernizing the calendar, we are building an entire ecosystem for time-based applications.
3. Built for focus and frictionless workflows. In a world obsessed with distractions, Focus is our superpower — it keeps us zoomed-in on what really matters and helps us avoid side quests and it’s this mental mode that we’re instilling in the product. Everything about Magical, from the UX to the minimalist interface, is built to help users turn intentions into actions.
Q: Why do you think that 2021 was the right time to launch Magical?
A: After communicating for more than three years with tens of thousands of power users and software teams, it became clear that time-management was a chronic problem for knowledge workers. The calendar screams for an overhaul, especially as remote work becomes more prominent. We set out to build a collaborative calendar that meets the needs of the hybrid remote workforce.
Q: You’ve recently raised $3.3 Million in Seed funding; can you tell us something more?
A: The startup founded in stealth last year and formally launched its product in private beta. The capital raised will be used to increase the size of the Magical team and to formally launch the product in a ready-to-use version for individuals and companies.
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Q: What is next on the roadmap for Magical?
A: We want to redefine how you use your calendar in the first place. We see the calendar as more than a snapshot of time slots. Our bigger plan is to turn the calendar from a block of hours into the center of our workflow.
Time management is a complex problem – there is no one-size-fits-all solution. Knowing that, we created Magical as a platform that works with 3rd parties, integrates existing solutions, and bulletproof your future: we protect your time and can work with whatever tools you’ll add to your productivity stack.
