Listen to this articleConsidered one of New York City’s fastest growing mobile-first companies, Lucktastic is the leader in delivering innovative promotions, rewards, and instant winning experiences. The company connects consumers with top partners in mobile gaming, commerce, branding, and product discovery. The pure play, free-to-play Lucktastic app launched on Android in 2014 and has quickly built an engaged and loyal customer base. With a dominant social footprint that includes over 2 million Facebook fans, the Lucktastic brand reaches 12 million weekly unique American consumers. Below is our interview with Alex Betancur, co-founder of Lucktastic:
Q: Lucktastic teamed up with major league baseball players association to launch in-app and player themed winning experiences; could you tell us something more?
A: The official representative for all professional baseball players and one of the most popular lifestyle apps in both the App Store and Google Play have launched in-app winning experiences for sports fans. New baseball player themed MLBPA Fun Packs will be released in Lucktastic each week for the remainder of the 2017 baseball season. Each Fun Pack will feature some of the hottest players in baseball and give Lucktastic fans the opportunity to win a variety of personalized and autographed merchandise.
Each Fun Pack will be active for one week, refreshed daily, and feature three MLBPA Players per pack. Lucktastic players will have the chance to win MLBPA specific prizes, including signed jerseys, baseballs and other exclusive prizes. The Fun Packs will feature top players such as Paul Goldschmidt, Chris Sale, Matt Holliday, Carlos Correa, Clayton Kershaw, Evan Longoria, Charlie Blackmon, and Joey Votto.
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Q: Can you give us more insights into your products?
A: The flagship app, Lucktastic, has a powerful back-end for advertisers called the STREAM audience platform. The platform gives marketers the ability to define and target mobile first US consumers using Lucktastic’s proprietary first party data. With STREAM advertisers can apply segmentation across all of the unique native ad units within the app.
Compared to the competition, specifically those on on AppsFlyer’s 1H2016 Performance Index, Lucktastic/Lucktastic is the only publisher on that list. While the competition sits in the exchange space, Lucktastic is an app—one property, one app, and one of the only few that has a treasure trove of first-party data.
Another important differentiator is that Lucktastic is modernizing the sweepstakes experience for a younger more contemporary audience and making winning real cash and prizes a key theme in Lucktastic.
Lucktastic offers three key ad formats for marketers. These include branded mini-game flow, pre-roll videos (.15 and .30), and high impact interstitials.
Video is one of the hero formats on Lucktastic and it is also native to the game experience. Players must watch video before they gain access to the scratch card. This helps to generate high video completion rates in the 90%+ range.
Combine video views with a call to action interstitial and Lucktastic can also deliver on key performance metrics that marketers are focused on including app downloads, install, engagement, and in-app purchases.
Lucktastic has a one-to-one relationship with each of its players and access to first-party data that is used to help deliver highly targeted campaigns.
Lucktastic players come back on an average of 3.8 times each week because of the ever changing and curated collection of rewards and experiences from top brand names.
Lucktastic offers marketers a Full App Takeover with access to the #1 spot in Lifestyle for Google and iOS App Store. With this option, it allows its partners to mix branding with its premier app store placement and description.
Full App Takeover is also available in our games. Marketers have the ability to turn Lucktastic mini games into content discovery. Each game starts with a .15 or .30 second pre-roll that delivers 90%+ viewability. Once viewed the player is presented with a scratch card that can be customized with brand relevant messaging, giveaways, and prizes.
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Q: What makes Lucktastic a good choice?
A: Lucktastic focuses on reaching a broad range of American consumers from millennials to Generation X. In 2016 the app was named one of the “101 Most Addictive Apps of 2016” and one of the top 20 best sources for quality app installs by Appsflyer and Singular. Key stats around the network include:
The audience is 65% female, 35% male and skews younger with 70% being between 18 and 34.
The app drives 100 million+ engagement moments for gaming apps, brands and ecommerce companies, primarily through native video.
Fans play four days per week with an average time spent playing of 25 minutes.
Native video delivers a completion rate that is higher than 75% for :30 second skippable videos.
The network has helped drive 15 million+ downloads for partners that include Playtika,
Kabam, MachineZone, Zynga, Marvel, Rhapsody and many more.
More than 50% of the Lucktastic audience shares their winning across social networks.
Targeting options include device type, app presence, GPS location, gender, age and more.
Q: What are your plans for next six months?
A: Lucktastic has just made three strategic talent acquisitions. As the company continues explosive growth, the team is focusing on bringing in high profile executives to help expand B2B advertising solutions, user acquisition and high profile partnerships.
Rick Busch has joined the company as Chief Financial Officer. Rick comes to Lucktastic from Publishers Clearing House (PCH) where he served as Senior Vice President and Chief Financial Officer. During his 15-plus years at PCH, Rick played a pivotal role in growth and diversification efforts as the company transformed into a leading interactive media company offering a broad range of products and digital entertainment services to consumers.
Dennis will be responsible for leading the go-to-market strategy for B2B sales and will work closely with the ad sales, research and product teams.
These new hires will help to drive further development of the app and audience growth, while also helping to launch key partnerships with household name brands in addition to the successful MLBPA partnership.
Last Updated on September 16, 2017
