Below is our recent interview with Matthew Hammer, Vice President, Marketing at LiveWorld:
Q: Could you provide our readers with a brief introduction to your company?
A: LiveWorld is a digital agency and software company specializing in social media solutions that help companies build stronger customer relationships. Our solutions help companies deepen relationships with their customers, professionals, patients, and healthcare providers.
We specialize in developing campaigns that have a human touch and programs that encourage conversations because we believe these are the best way to affect behavior change.
LiveWorld clients include the number one brands in hospitals, pharmaceuticals, consumer packaged goods, and financial-travel services. We have strong focus on healthcare with our clients including 6 of the top 12 pharmaceutical companies, a top tier pharmacy and two of the top hospital systems in the world. LiveWorld is headquartered in Campbell, California, with an additional office in New York City.
Q: Any highlights on your recent announcement?
A: We talk about our breakthrough digital and social media creative, how we build healthcare communities, and our moderation work, all of which are the core of who we are as an agency.
LiveWorld was recently recognized as a PM360 Pharma Choice Award winner in the social media category for an outstanding Facebook advertising program helping educate patients to better manage hypothyroidism with Synthroid by AbbVie.
The pandemic has accelerated a surge in social media usage driving healthcare brands to reach out to agencies like us to help ramp their adoption of digital and social reach and engagement strategies.
Q: Can you give us more insights into your offering?
A: Hospital clients are highly interested in three of our primary service offerings
Condition-based online healthcare communities, such as Navigating Dementia with Mount Sinai, that connect emotionally with patients and caregivers and lead them to seek out the appropriate hospital service.
Brand protection and reputation enhancement through content moderation, where LiveWorld’s agents use on our industry-leading software providing efficient and compassionate monitoring and engagement.
Digital and social media marketing agency services which include everything from research, strategy, consulting, and creative along with human agents, conversation management software, and chatbots for digital campaigns, social media programs.
Q: What can we expect from your company in next 6 months? What are your plans?
A: We will be bringing our model for breakthrough creative, healthcare communities, and engagement enhancing, platform-based chatbots and apps to more hospitals and pharma companies.
LiveWorld will continue to stay ahead of the curve, pushing the envelope, testing new channels and content types, so that we can help our clients remain competitive and innovative, where others quickly fall behind.
We will further expand our digital and social agency services and software product offerings combining the best of human agents, technology and services, all of which are integral to our growth plan.
Q: What is the best thing about your company that people might not know about?
A: Our team lives and breathes our clients’ business dynamics. We research the business context, condition specifics, the patient journey and HCP journey. Then based on the contextually relevant emotions of the target audience we build campaigns and customer experiences that can drive behavior change.
Today we are small, nimble, innovative, and live at the intersection of healthcare and digital/social media. But we’ve been at this a long time. We are the longest standing company in social media in the world and have been connecting social and healthcare for over twenty-five years
Our founders, including our Chairman & CEO Peter Friedman, worked at Apple and ran Internet services there before starting LiveWorld. The core Apple idea of starting with the customer experience and working your way back from that to technology and products or creative and services. Creating integrated engaging experiences that affect behavior and empower people, is in our DNA and drives our vision, programs, and results.