Helps Life Insurance Carriers Become Customer-Centric And Better Engage Its Customers

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* – This article has been archived and is no longer updated by our editorial team – is a customer engagement platform that helps life insurance carriers build a better relationship with their customers while gaining deeper knowledge about their customer base through life events, health goals and financial goals tracked through a white-label platform. By helping people achieve their goals, enables carriers to become human again, achieving their promise to help people live healthier, happier lives, while providing them with security and trust. Built on a foundation of science, uses behavioral economics, social psychology, and personalized content to nurture a community of highly engaged consumers. By utilizing, carriers capture these insights and use them to build brand loyalty, accelerate growth, minimize policy risk, and streamline the underwriting process.

Below is our interview Jon Cooper, CEO and Co-Founder of

Q: You’ve recently partnered with LIMRA; could you tell us something more?

A: Our relationship with LIMRA is a two year elite strategic partnership that enables to gain greater access to industry events and networking opportunities as we build the business and grow our client base. LIMRA has tremendous resources, including events and research capabilities, that utilizes to expand external brand awareness in a growing market of innovation and new technology.

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Q: What is one of the major factors of’s sustained growth?

A: has always believed in partnership with our clients. By working collaboratively we have been able to enhance our platform over time to better serve our end users and our carrier partners. Additionally, we bring forward leading research and science to engage people and work to change their behavior. By doing so, we become a trusted and valuable habit for our users, thus creating sustainable and meaningful data collection for our carriers to enhance their business capabilities.

Q: Tell us something about the technology behind

A:’s technology is on the leading edge. follows strong best practices of object oriented design. This philosophical adherence has allowed for a performance and maintainable application. and our partners reap the benefits of this through our ability to get to market with product updates and user impacting features. (most of this is from Mike Calhoun).

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Q: What are your plans for the future?

A: intends to continue to build with our users in mind first. We aim to become the most trusted source of information for our users to maintain a health lifestyle. By doing so, we can help our carrier partners to better understand and serve their populations, leading to better brand recognition, sales penetration, and improved persistency.