Levanta, the Seattle creator-affiliate platform, secured a $22 million Series B to expand beyond Amazon, Walmart, and Shopify into more marketplaces and international markets while scaling its Creator Commerce Media infrastructure.
Levanta closed a $22 million Series B funding round led by Volition Capital, with participation from Long Run Capital. This brings the Seattle-based company’s total funding to more than $43 million. Volition, which also led Levanta’s $20 million Series A in November 2024, provided the vast majority of capital in both rounds, a rare commitment for the growth equity firm. Proceeds will fund technology development, go to market expansion, addition of dozens of new retail marketplaces, international growth (including headcount in Europe), and advancement of Levanta’s “Creator Commerce Media” vision. As part of the financing, the company also provided cash liquidity to eligible employees with vested stock options.
What is Levanta?
Levanta is a creator affiliate platform purpose built for modern e-commerce sellers. Founded in 2022–2023 by University of Washington graduates Ian Brodie (CEO), Spencer McKenney (CTO), and Rob Schab (Chief Marketplace Officer), the team previously built and sold Grovia.io (an affiliate marketing business) to Acceleration Partners in 2022.
The platform matches retail sellers with a network of more than 90,000 vetted creators (plus millions more discoverable via AI powered Social Discovery across TikTok, Instagram, and Facebook). Sellers can send product samples, set commissions (typically guided toward 15–20%), arrange flat fee collaborations, track performance, handle payments and tax forms, and measure results across channels. Levanta charges sellers a flat technology fee plus a cut of facilitated sales. It is free for creators, who keep 100% of their commissions.
Originally focused on Amazon third party sellers, Levanta has expanded to Walmart, Shopify, and additional marketplaces (with at least one more partnership imminent at the time of the announcement). Key capabilities include automated product sampling, cross channel measurement, and integrations with tools such as ChatGPT and Claude. The company positions itself as infrastructure for “Creator Commerce Media”, connecting seller marketing budgets to creators, publishers, and affiliates who drive demand from the open internet back to retail destinations, extending beyond traditional onsite retail media.
Financial and Operational Metrics
- Revenue growth: 80% year over year in 2026.
- Profitability: Profitable or roughly break-even every year since launch; runway has not been a concern.
- Headcount: Just over 100 employees (reports cite ~107), with teams in the US and Asia-Pacific; expansion planned for Europe.
- Creator network: 90,000+ vetted creators.
- Prior scale signal: At the time of the 2024 Series A, the platform was on track to generate an annualized $286 million in gross merchandise value (GMV) for sellers.
Earlier funding included seed rounds in 2022–2023. Investors across rounds have included Volition Capital, Long Run Capital, OpenSky Ventures, 1121.vc, and angel Ryan Frazier (CEO of Arrived Homes).
Affiliate marketing is projected to drive more than $240 billion in US e-commerce sales in 2026 (up ~12% year over year per EMARKETER), with US advertiser spend on the channel expected around $13–14 billion. The broader creator economy continues to expand, with estimates pointing toward hundreds of billions in influence by the late 2020s. Competition is intensifying from LTK, Impact.com, TikTok Shop, ShopMy (which raised $70 million at a $1.5 billion valuation in late 2025), and others.
Levanta differentiates by focusing on retail marketplace sellers (who often have growing budgets but less experience managing creator programs), multi channel unification (Amazon + Walmart + Shopify and beyond), operational automation, and education/enablement of sellers. CEO Ian Brodie has emphasized the company’s “moat” in unlocking and educating this seller segment. The platform also aims to serve marketplaces themselves by creating new external demand channels.
Recommended: Velaura AI Raises $110 Million In Series A Funding Round
Volition Capital’s Larry Cheng (founding partner) described the investment as a bet on a durable shift: brands and marketplaces increasingly treating creators and affiliates as measurable demand drivers beyond owned channels. Volition views Levanta’s infrastructure as scalable “picks and shovels” for creator driven commerce, consistent with its other investments in influencer adjacent businesses.
Capital will accelerate:
- Deepening existing relationships with Amazon, Walmart, and Shopify.
- Onboarding dozens of additional retail marketplaces.
- International expansion.
- Continued product investment (discovery, activation, measurement, AI features).
- Go to market scaling.
Brodie has framed the opportunity as solving a structural gap: every marketplace has sellers seeking customers, and millions of creators can drive them, but reliable connecting infrastructure, economics handling, and accurate measurement have been missing. Levanta is building that layer under the “Creator Commerce Media” banner.
The company has demonstrated capital efficient growth, early profitability, strong repeat investor support, and product market fit in a high growth channel. Risks in the broader affiliate space include attribution challenges and occasional industry scrutiny over commission practices, though Levanta reports no direct impact. Its multi marketplace expansion and infrastructure positioning aim to broaden the addressable opportunity beyond any single platform.
Please email us your feedback and news tips at hello(at)techcompanynews.com
