Leevr Brings Competitive Advantage To Demand Generation Marketing

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Below is our recent interview with Paul Sullivan, the Founder of Leevr:

Q: Could you provide our readers with a brief introduction to your company?

A: Leevr brings competitive advantage to demand generation marketing by providing activated intelligence on what decisions you make to move the dial vs. your competitors. This means our platform provides true north star metrics enabling marketers to be creative and the technology to analyse the data and prescribe the strategy.

Q: Any highlights on your recent announcement?

A: Whilst we are still super early stage, we have had requests to provide the data to business organisations and an offer to have first refusal on a purchase should we achieve what we set out to do. For us the move is inevitable, competitive intelligence as a vertical was spurred on by COVID19, we see the next spur as the upcoming global recession and at this point, organisations will reign in marketing budgets and will only want to do what they know will give them power in the customer acquisition process.

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Q: Can you give us more insights into your offering?

A: Imagine, you come to our website, you enter your domain and those of your direct competitors. Leevr then analyses things like keyword performance, organic reach, ad data, and a myriad of other data points and then prescribes what levers you can pull in order to move the dial against the competitors making your online presence far more competitive and giving you insights into far more reach.

This in turn will directly impact revenues, keep your marketing and sales teams highly aligned and overall give your organisation the best chance to scale.

What’s additionally interesting is our product for sales, when we nail the opportunity with the marketing tool, we have already looked at how we can better supply sales teams with good insights into the buying habits of other organisations.

Q: What can we expect from your company in next 6 months? What are your plans?

A: We aim to have our product fully operational by the end of July and then we will focus heavily on our customer acquisition strategy. As we will offer a product-led approach, our user base will always be able to dive in and test the platform before committing which we envisage will give us fast growth.

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Q: What is the best thing about your company that people might not know about?

A: The best thing about our company is that this is an off-shoot product from my experience as a HubSpot agency owner. I haven’t assumed a problem and designed a solution, I know the problems and am doing what I do best, solving them. This means the team behind this deeply understands our personas, marketplace and pain-points.