Below is our recent interview with Nastya Popandopulos, Global public relations manager at Parimatch Tech:
Q: Could you provide our readers with a brief introduction to your company?
A: Parimatch Tech is an international product company that develops technology and marketing solutions for the games and entertainment industry for the Parimatch brand.
The company is headquartered in Limassol, Cyprus and has development centers located in Ukraine, Armenia, Belarus, and Cyprus. The main R&D center is in Kyiv, Ukraine, where to business was once formed.
Through the Parimatch brand, the company highlights its love and passion for sports, esports, and a dynamic lifestyle. Parimatch Tech creates entertainment products, leveraging the already existing Parimatch brand based around the philosophy of entertainment being an integral part of life.
Q: Any highlights on your recent announcement?
A: Our transformation is a continuous process, and from time to time, we communicate milestones to the tech and gambling community. The recent announcement is one of those milestones — the next step of our technological transformation. However, our primary goal remains the same despite the change: giving our customers an outstanding gaming experience through user-friendly IT solutions worldwide.
Q: Can you give us more insights into your offering?
A: The core Parimatch Tech product is a sports betting platform that can scale to markets and withstand heavy traffic.
Parimatch Tech collaborates with operators and partners all over the world, providing them with a recognizable brand and the technologies they need to do business in the regions of operation.
As the creator and owner of the Parimatch brand, Parimatch Tech is developing the brand and its surrounding ecosystem. Local operators and partners are already using the brand and Parimatch Tech’s IT and marketing offerings in Ukraine, Great Britain, Kazakhstan, Belarus, Tajikistan, Tanzania, Kenya, Cyprus, as well as in Europe, Asia, and Oceania.
Q: What can we expect from your company in the next six months? What are your plans?
A: Our next six months will be busy, with developments in the following areas:
We will announce product improvements with a focus on protecting customer privacy Following the success of our R&D center in Kyiv, we are opening another collaborative hub in Cyprus. This will help us further boost efficiency and will take into account positive feedback we’ve collected from our Ukrainian employees We look forward to announcing a number of exciting new partnerships throughout August that align perfectly with our brand.
Q: What is the best thing about your company that people might not know about?
A: Something not everyone will know about is the wide range of initiatives we are involved with aimed at improving sector practices and encouraging emerging talent.
Those following us closely will know that Parimatch Tech approaches the gambling industry with full responsibility, following all the specific regulations in the various regions we operate in. In Ukraine, where we are market leaders, we play a key role with Responsible Gambling by spearheading the communication with customers and promoting European standards at the state level.
In addition, we are also proud to have launched the Parimatch Tech Academy project aimed at developing IT expertise in Ukraine. At the academy, practicing engineers teach students to program and work in teams on solutions from real projects. The academy’s goal is to quickly make full-fledged IT specialists out of newcomers who have recently entered the research and development space.
We are also happy for the Parimatch Sports Marketing Academy to start this August. This is a course for students who plan to start and/or develop a career in direct sports marketing within the sports sector, focused on sponsorship nutrition and organizing sports projects and visits.
Also worth noting is our Parimatch Foundation — a non-profit organization established by Parimatch Tech to implement the company’s corporate social responsibility. Its mission is to promote health and well-being through education and community participation in sports, and tackle exclusion and poverty in the societies where we operate.