Below is our recent interview with Kira Caban, Head of Strategic Communications at Instawork:
Q: Could you provide our readers with a brief introduction to your company?
A: Instawork is the leading flexible work app for local hourly professionals. Its digital marketplace connects thousands of businesses and more than 1.5M workers in the U.S., filling a critical role in local economies. Instawork helps businesses in food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 25 U.S. markets. By matching businesses with qualified hourly professionals who want flexible work and higher wages, Instawork solves current barriers to staffing facing businesses today.
Q: Can you give us more insights into your offering?
A: There are currently more than 1.5 million people using Instawork to supplement their income and gain the following benefits:
- Flexible schedules – work as little or as much as you want
- Unlimited income potential – work as little or as much as you want
- Get paid quickly – weekly, and for our best Pros, within hours
- Try new jobs and learn new skills
Instawork easily connects these hourly workers with thousands of businesses that need their services in more than 25 cities across the country, including:
Austin, Dallas, Miami, Phoenix, San Diego, Atlanta, Denver, Minneapolis, Portland, San Jose, Boston, Houston, Nashville, Reno, Seattle, Chicago, Las Vegas, NYC, San Francisco, Tampa, Columbus, LA/Orange Co., Orlando, Sacramento, Washington D.C.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: Instawork has achieved 8x growth over the last two years and continues to expand rapidly. Since August 2021, Instawork has seen a 48% increase in new workers using the app and a 37% increase in businesses leveraging the platform to address their staffing needs. The app had over 100,000 new users in just six weeks. The demand for workers and flexible, well-paying work for them is there and Instawork is answering that call.
The way we all worked changed dramatically during the pandemic. One of our goals in the next 6 months is to continue to help businesses and workers recover from setbacks they suffered during these challenging times. Instawork has adapted to the significant labor market shifts created by COVID-19, quickly expanding its marketplace to help address an imbalance of labor supply and demand. Active Instawork Pros across the U.S. create a profile, find a shift that matches their skills and interests, and often start working in under 24 hours. Thousands of new Pros build profiles in our marketplace daily.
60% of the American workforce is paid hourly, but they are often forgotten when discussing the future of work. To bring the hourly workforce into the future of work narrative, Instawork recently announced our new economics research division led by our new Chief Economist Dr. Dan Altman. Dan is going to use Instawork’s unique position in the labor market and the company’s proprietary real time data to share insights on the workforce and our economy. Among other topics, Dan will be looking at trends in local economic activity, career trajectories for hourly workers, changes in labor supply and demand, and the transitions to flexible work that’s happening across major industries.
Finally, we are always considering what new markets Instawork will expand to next. The demand has never been higher for Instawork. As the call for hourly workers and flexible, well-paying work expands, so will we.
Q: What is the best thing about your company that people might not know about?
A: Our mission is much bigger than providing a business service through an app. It’s truly about local economies, the people that work in them, and how we can help everyone in that equation succeed. Local businesses and workers are the engine that keeps economies running and Instawork can facilitate an ideal relationship between them. The impact of helping someone get a job or providing a small business the workers they need to stay open cannot be overstated.
Whether it’s helping a single mother find flexible work that still allows her to care for her children or getting a restaurant owner the staff he needs to keep his kitchen open for dinner service, we love seeing every success story.
Last Updated on May 15, 2022