Listen to this articleBelow is our recent interview with Warren Leow, CEO at Inmagine:
Q: Could you provide our readers with a brief introduction to your company?
A: Inmagine was founded in 2000, and evolved from a digital stock photo library to a complete creative ecosystem driven by creativity, technology, and entrepreneurship with 30 million monthly active users.
We have continuously looked for ways to expand our offerings in line with our mission to make design easy and accessible for everyone. To simplify the creative process for all levels of users i.e. freelancers, marketers, influencers and business owners, we have launched the following SaaS products with the aim to make design smarter, faster and easier.
- 123RF – An intuitive image content library with videos, photos, illustrations.
- Pixlr – A modern photo editing suite offering professional editing capabilities with Pixlr X and E, one-click, batch-processing background removal with Pixlr BG Remover and Pixlr M, a free mobile app-based editor. One click is all it takes to get the job done, replacing tasks that would usually require some man hours and expertise in the past. Pixlr has a 40% market share in the free online photo editor space. Billions of images have been edited on Pixlr and 50 million files edited in a month on the web. The apps (Android and iOS) have been downloaded over 130 million times
- Designs.ai – Instant content creation platform with various creative tools powered by A.I.. An example is the AI-powered Videomaker, which makes video production achievable within 2 minutes!
- Inmagine Brain – AI-Powered creative solutions for businesses looking to optimize and take their products and services to the next level.
Q: Any highlights on your recent announcements?
A: Pixlr has just launched two new user-friendly Mobile Apps – Stories by Pixlr and Remove Background by Pixlr. Enjoy hundreds of free templates, ready-to-use elements and effortless background removed to help users create amazing posts and stories on the go.
Stories by Pixlr allows social media users to create amazing portrait-sized stories while on the go. The new app contains a smart editing tool called Easy Edit which lets users, even casual content creators, quickly customize their story to their preference such as to upload their own photo, enhance with filters and edit color as well as text.
Remove Background is the easiest way for content creators and digital entrepreneurs to remove background from one or multiple photos. Built using Apple technologies like Core ML to deliver blazing fast background, this mobile application will create a cutout for your profile picture, social media post, story, podcast cover, product photography and even for ecommerce use like Shopify, Poshmark, Amazon and Etsy product photos.
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Q: Can you give us more insights into your offering?
A: We are proud to say that INMAGINE is one of the largest creative ecosystems globally with 3 core products including 123RF, Pixlr and Designs.ai. Adopting AI helps in many ways, from search to editing to the finishing artwork. It helps speed up the whole process and more focus can be placed on creativity. Better search results, better enhancements and autosuggestions, and better relevance in terms of design and content required to be churned out by the A.I. tools.
With merging technology and creativity, we are forging a future where design is within reach for everyone. That basically means anyone could #designyourstory with tools and creative content that we are offering.
Our mission is to make design smarter, faster and easier for everyone using artificial intelligence and data analytics to simplify the creative process
Q: What can we expect from your company in the next 6 months? What are your plans?
A: In the coming years, we plan to grow, learn, and continuously improve our products according to consumer feedback. We will also expand our content capabilities and the portfolio of our SaaS and A.I. products.
We want to make content creation much more manageable for the designer and one that enables them to achieve bigger creative goals in the shortest time like never before. With the help of AI/ML, every designer will be able to design content with less effort and cost, while also boosting their creative potential on a whole new level.
For now, we are working on increasing tool integration and improving AI capabilities across all levels in our products. Our goal is to create an all in one creative platform that can cater to every user’s needs.
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Q: What is the best thing about your company that people might not know about?
A: We have been 100% bootstrapped from the very beginning and have been building an ecosystem for years. It’s also founded by a husband and wife team- Andy and Stephanie Sitt. Not many have been able to bootstrap into a global technology company!
In addition, Pixlr is the #1 web-based photo editor in the world. It’s used by many millions of students for their creative work monthly and we’ve got a big mission to invest further into our education efforts in the coming months and years.
