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Glazed integrates product analytics directly into UI designs, enabling teams to access user insights without needing technical expertise or complex event tracking. The platform simplifies funnel analysis, heatmaps, and data collection, making it easier for designers and non-technical users to explore and act on user behavior. This approach speeds up decision-making and fosters greater collaboration across teams.
Why Traditional Product Analytics Slow Teams Down
Product analytics tools have long created challenges for teams aiming to understand user behavior and optimize design. Traditional systems rely heavily on event tracking, often requiring teams to wait for specialized data analysts or developers to retrieve the correct event data. This delay disrupts the iterative design process, where fast, informed decisions are crucial.
The steep learning curves of these tools make them inaccessible to non-technical users, including designers. Analytics platforms often involve complex tracking plans, making them a hurdle for teams trying to incorporate data into the design workflow. This results in siloed information, where only select team members can understand and act on the data.
How Glazed Removes Barriers to Data Access
Glazed simplifies data access by allowing teams to gain insights directly from their UI designs, bypassing the need to search for event names or rely on backend data systems. It integrates smoothly with design tools like Figma and Sketch, letting designers and product teams interact with the data in real time.
By integrating analytics into the design environment, Glazed eliminates the usual back-and-forth between design and data teams, allowing non-technical team members to intuitively explore user behavior. This speeds up decision-making and enhances the overall user experience without the need for data specialists.
Interactive Funnels and Heatmaps: A Game-Changer for Design Teams
Glazed makes funnel analysis simple and visual. Teams can create custom funnels by clicking directly on UI elements in their designs. This reduces the complexity of traditional funnel creation, where event names often need to be manually searched and connected.
The platform also features heatmaps, which allow teams to understand how users are interacting with the product. These heatmaps reveal which areas of the screen receive the most engagement and highlight potential drop-off points in the user journey. Click-through rates and screen-level heatmaps give an instant overview of user behavior, providing the data needed to refine designs and improve conversion rates.
No More Data Silos: Glazed Brings Teams Together
Glazed’s approach eliminates data silos by democratizing access to insights. All team members can interact with analytics without needing to understand complex tracking or coding. This open access encourages more collaboration, as team members from different functions can contribute to data-informed design discussions.
With all team members empowered to explore data, decision-making becomes faster and more transparent. The need to request data from analysts is reduced, allowing teams to iterate more rapidly and avoid delays that can slow down product development cycles.
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From Data Collection to Actionable Insights in Record Time
Data collection in Glazed is tightly integrated with the design workflow, making it faster and more streamlined than in traditional analytics tools. Teams can access tracking documentation directly within their design files, quickly adding new events or importing existing ones. This interactive process ensures that teams stay aligned without breaking their design flow.
Automated quality assurance (QA) further speeds up the analytics process. If an event or property is missing or incorrect, Glazed flags it immediately, allowing teams to correct issues before they affect user insights. The platform supports custom properties, ensuring that teams can define and track the most relevant metrics for their projects.
What Sets Glazed Apart from Other Analytics Tools
Glazed’s visual interface is tailored for design teams, distinguishing it from other analytics platforms that are more data-centric. The tool’s intuitive approach eliminates the need for a deep technical background, allowing designers to interact with user data directly. This fosters a data-first mindset in teams that previously relied on separate data teams to deliver insights.
The platform’s integration with popular design tools like Figma and Sketch ensures that designers can work within familiar environments. Glazed also connects to major data warehouses such as Google BigQuery and Amazon Redshift, providing a seamless link between design and data analysis for teams with more advanced data needs.
Unlocking the Future of Product Analytics with Glazed
Glazed’s unique approach transforms how product teams access and use analytics. By embedding insights into the design process, Glazed accelerates iteration cycles and improves the overall product experience. Teams can make data-driven decisions faster, with a clearer understanding of user behavior and design performance.
The platform is set to reshape how product teams operate by giving all members the ability to explore and act on user insights. With analytics no longer confined to technical specialists, Glazed opens new possibilities for faster, more collaborative product development.
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