Frozen Food Platform Frizata Secures $5 Million Series A Investment Led By SP Ventures

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Below is our recent interview with Adolfo Rouillon, co-founder of Frizata:

Q: Could you provide our readers with a brief introduction to your company?

A: Frizata is a direct-to-consumer frozen food platform delivering convenience, affordability, quality, and sustainability to its customers. As a Digitally Native Vertical Brand (DNVB), Frizata is fully responsible for the development, production, e- commerce and distribution of its frozen food products. Since launching in 2019, Frizata operates in five cities in Argentina, in Santiago de Chile (CH) and San Pablo (BR). With a portfolio of over 70 products made without preservatives or artificial ingredients, the company is targeted at flexitarians–those who are looking to cut down on, but not completely eliminate, meat from their diets–and has developed a wide meatless product line. Created by two Argentine entrepreneurs from the Endeavor network, Adolfo Rouillon and José Robledo, Frizata was born out of a deep understanding of both the tech and frozen food industries and a desire to fix inefficiencies in the food supply chain.

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Q: Any highlights on your recent announcement?

A: Frizata secured a $5 million Series A investment round led by SP Ventures, the leading Brazilian venture capital fund in Agri-Foodtech in Latin America. This funding will allow the company to continue its expansion, with its launch in the U.S. in the San Francisco Bay Area.

Q: Can you give us more insights into your offering?

A: Frizata is on a mission to change the experience of everyday food, merging innovation and technology to give consumers the simplicity and balance they need while bringing a positive impact to the environment. With a portfolio of over 70 products that includes frozen fruits, vegetables, appetizers and a proprietary line of meatless items such as its “FriBurger”, “FriNuggets” and “FriChick’n Empanadas,” the brand is targeted at flexitarians–those who are looking to cut down on, but not completely eliminate, meat from their diets. The breadth of its meatless product offerings gives Frizata customers more options than other popular alternative meat companies do.

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Q: What can we expect from your company in next 6 months? What are your plans?

A: To continue the global expansion, the company expects to raise Series B funding by the end of this year. Frizata’s next location will be the San Francisco Bay Area this fall, followed by Singapore–a destination selected as a platform for Southeast Asia.

Q: What is the best thing about your company that people might not know about?

  • A: Frizata is plastic neutral certified with rePurpose Global, which calculates the plastic equivalent of Frizata’s annual footprint and uses the amount to finance innovative recycling and waste management programs in Latin America.
  • Frizata is committed to providing high-quality meal options at affordable prices.

Last Updated on August 15, 2021

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