Flowful Keeps People Focused With AI Generated Ambient Music

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Below is our recent interview with Drew Richardson, the Founder at Flowful:

Q: Could you provide our readers with a brief introduction to your company? 

A: Flowful is a company whose mission is to keep people focused for as long as possible. We do this by procedurally generating ambient music using AI which stops focus drift and enables the use of music to block distractions.

Flowful was born out of frustration with crazy shuffles that can occur on streaming platforms at the end of a playlist. Going from quiet ambient music to a dance track completely breaks your flow and means a manual switch is necessary.

In a world where every app, notification and even music player is trying to grab your attention, Flowful wants you to drift into flow state on demand, and leave your attention fixated on your task.

Q: Any highlights on your recent announcement?  

A: Flowful has announced the full release of our website – a new technology that uses generative AI algorithms to create endlessly unique and evocative ambient music. With Flowful, users pick from a selection of infinite-length, procedurally-generated ambient soundscapes which can ease the listener into an ever-elusive flow state.

It’s a free to use app that we believe many people could benefit from!

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Q: Can you give us more insights into your offering?

A: Flowful’s music is procedurally generated, meaning that in real-time, the music is created from scratch in your web browser. This allows for each track to last forever, eliminating the need for playlists, shuffles or breaks in the music.

With features such as the ability to customize the tracks, as well as combine them with one another, there really is something for everyone.

Q: What can we expect from your company in next 6 months? What are your plans?

A: With a now complete first version of the product, Flowful is looking to grow and expand to as many users as possible over the next 6 months. A huge part of that is bringing Flowful to as many platforms as possible, which means you can expect mobile apps, Chromecast support, Alexa skills and more!

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Q: What is the best thing about your company that people might not know about?

A: People often ask about how it’s possible that each track is made to last forever. Well, I like to say it’s made my a human, but recited back to you by AI.

Songs are made as if they were normal, 3 minute tracks, then chopped up into smaller pieces called ‘samples.’ Inside Flowful, the generators then piece together these samples in ways that keep it always unique (and hopefully always fairly interesting), doing things like automate filters, introduce randomness, and switch things around based on how long the track has been running for. Each track has it’s own pre-defined set of samples and musical key. The code works on the arrangement, randomness and modulation over time. These effects are different every play, and so each person will have a slightly different song than the next.

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