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EnterWorks Master Data Management (MDM) and Product Information Management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels.
Below is our recent interview with Rick Chavie, CEO at EnterWorks:
Q: Could you provide our readers with a brief introduction to EnterWorks?
A: EnterWorks is a software company with a rich heritage, having received awards for technology innovation from the Smithsonian and pushing beyond digital boundaries with our Enable 20/20 vision of providing a “Single View of Everything” to help companies multiply profits by mastering data complexity. Our platform is highly configurable without coding in serving a wide range of business models: SMB and large enterprise, B2B and B2C, and many industry verticals. Our core EnterWorks EnableTM platform provides Multi-Domain Master Data Management (MDM) and integrated technologies that help companies drive personalization and profits across digital and physical commerce. Further, in Release 9 of our Enable platform, we are unveiling our Agile Data FabricTM architecture which enables customers and partners to develop extensions based on our microservices framework (that seamlessly connects to our MDM data base and application functionality) to accelerate business model innovation.
Q: Can you expand on your company’s offerings and customer base?
A: We have a strong competitive edge in helping companies collaborate across B2B2C vertical networks, ranging support of manufacturers to wholesalers to retailers and dealers and including a unique model for Member MDM/PIM for coops, buying groups, and associations.
Under the umbrella of our core MDM Enable capabilities, we offer a full Product Information Management solution, Digital Asset Management, Dynamic Data Modeling, Workflow & Collaboration, Syndication & Publishing, Geographic Localization, Portal Content Exchange for Supplier and Sales/Service, and Digital Channel Accelerators.
EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, HP Hood, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, US Foods, and W.B. Mason.
Q: You’ve recently exhibited at the Gartner Data & Analytics Summit; could you tell us more of what your focus was at the Summit?
A: At the Gartner Summit in March, we EnterWorks spoke on how the EnterWorks Enable™ 20/20 platform combines the foundational role of MDM with driving business results. Among the advantages of the Enable MDM vision is how it positions companies to master multiple domains of master data (e.g., product, customer, supplier, location, and assets) into a single, unified, and future-proofed view of data serving a variety of industries globally. Mary Kay also presented on its Global Data Governance Program using EnterWorks MDM.
Messaging Released at the Event
“As digital commerce and differentiated experiences have become competitive necessities, the precision of business decisions and operations depend on mastering.“
Underlying the Enable 20/20 vision is a multi-domain MDM solution architecture that enables businesses to master the complexity of digitally accelerated environments while enabling rapid adaptation and integration of emerging technologies that are required to compete:
• Master Data Core for: Enterprise-wide, Multi-domain master data.
• Technology ROI: Create differentiated, personalized experiences and greater lift in across digital and physical commerce while having with the lowest total cost of ownership (TCO) among multi-domain MDM platforms.
• Multi-Domain MDM: Golden record for any data domain including buy side and sell side product, supplier, B2B and B2C customers, location, and physical or digital assets.
• Innovative: An agile SOA / micro-services architecture; support for VR, AR and 3D objects and advanced analytics across a company’s value chain.
• End-User Empowerment: Configure, manage and update by business users.
• Fastest Time to Value: Implementations in 90-days accelerates business value add return on investment (ROI),
• B2B2C Enablement: Delivers necessary capabilities for end-to-end collaboration across the value chain, isas a producer, value-added provider, or end seller.
Q: You recently announced a Precision Eating solutions. What problem is it looking to solve
A: The Precision Eating™ solution is designed to match consumer preferences in food consumption to the precise nutrient and related elements of the food and beverage offerings of sellers, whether the consumer is online, in-store, or dining in.
Restauranteurs, retailers, and everyday consumers all want the ability to match preferences to products precisely.
To provide relevant, easily consumable content for a variety of use cases, e.g., if a consumer is on a vegan or low carb diet, must avoid nuts, is lactose / gluten intolerant.
EnterWorks’ Precision Eating solution leverages the company’s B2B2C strategy to effectively capture, store and forward necessary content prior to delivering to the consumer at the point of research or purchase.
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Q: What can we expect from EnterWorks in the future?
A: We are super excited about the Storeytelling solution. Storeytelling is a practical, innovative solution that connects 3D, Virtual Reality, and Augmented Reality with existing technologies to drive improved online to offline (store) sales conversions. It recaptures the essence of merchandising and product stories through converged digital and physical setting, enabling compelling visual experiences for merchants and target consumers.
For the shopper, they can: scroll through an entire store’s planogram online that exactly matches the physical one, including real-time inventory availability, while sitting at home. Ultimately, the use of augmented reality will enable that list to be highlighted through their smartphone as they customer walks actual aisles and sees the item highlighted in real-time. In other words, Pokémon Go for shoppers!
