Below is our recent interview with Tripp Donnelly, CEO at REQ:
Q: Could you provide our readers with a brief introduction to REQ?
A: REQ, founded in 2008, is a leading digital marketing and brand management company. We’re outpacing changes in today’s rapidly evolving media landscape by bringing brand, advocacy, reputation, and business results to new heights. We deliver a comprehensive suite of solutions and technologies that define, connect, and protect brands. We deliver these services from offices in DC, New York, San Francisco, Boston, San Diego, and Las Vegas to some of the most recognizable brands in the world, including Amazon, PayPal, eBay, Disney, Hard Rock Hotels, Red Hat, MasterCard, and many more. We’re proud to have been named to both the Inc. 500 and Deloitte Fast 500 lists as one of the fastest-growing companies in America, as well as numerous creative and workplace awards.
Q: Who is your ideal client and why?
A: Our ideal clients are global companies and industry leaders in technology, healthcare, government, real estate and hospitality, retail, and finance. We’ve cultivated deep expertise in these markets over the last decade—both organically and through the companies we’ve acquired—and we know how to deliver award-winning work for these clients.
Q: Can you give us more insights into your services?
A: We are at a moment in history in which expectations for brands have never been higher, and yet brand managers have less control than ever. Brands struggle to create and sustain meaningful differentiation from their competition, as technology enables start-ups or large multinationals to infringe upon established markets very quickly, as evidenced by companies like Amazon, Uber, and Tesla. Those that achieve differentiation struggle to gain traction in a cluttered and fragmented media environment. Furthermore, there is not a brand today that doesn’t have a stake in social or policy issues. Consumers expect brands to take a stand and be a force for good—however “good” is defined in a polarized world.
REQ addresses these challenges by taking a holistic approach to brand management, combining expertise in brand and content marketing, advocacy, reputation management, public relations, and performance-based advertising and analytics.
Q: What can we expect from REQ in the next six months?
A: 2019 has been a significant year for REQ. Through both organic growth and the acquisition of two companies who represent hundreds of clients, we’ve grown more than 300 percent and added employees on both coasts. As we look towards the final quarter of 2019 and into 2020, our focus will be toward combining and integrating all of the capabilities and teams into a common strategy. We gained strong skills in earned media and content marketing by way of the acquisition of SpeakerBox and large media ad budgets with data analytics, conversion rate optimization, and attribution modeling through the acquisition of IMI. We will spend the next few months honing in on the differentiators that we sought out through these acquisitions and clearly articulate our market vision and talent to clients.
Q: What’s the best thing about REQ that people might not know about?
A: Not only does REQ provide digital solutions to some of the biggest, most recognizable companies in the world, but we also thrive on providing employees with a creative, supportive, and inspiring environment to achieve their own potential. We see it reflected in the excellent retention of both our clients and employees. I am proud that we have won nearly every national workplace award based on employee satisfaction. Nurturing a healthy culture is a cornerstone to our overall business strategy.