“Delivering great drivers”. With a tagline like this, telematics software company Drivosity, with locations in the USA, Macedonia, and Serbia, is a hi-tech company that is breaking ground through technology to be at the forefront of improving today’s at-home customer delivery experience. Technology has no benefit if it does not satisfy a useful purpose, and in this case it is quite simple: improving the at-home customer’s experience in last-mile delivery, while creating the safest, most productive drivers on the road.
Providing GPS-based tracking, safety, and productivity solutions for the top players in the last-mile delivery industry, Drivosity uses technology to gamify safe driving, and to back their ever-expanding productivity tracking metrics. Unlike so many fleet tracking systems which use technology to simply monitor employees, Drivosity broke into the scene in 2015 with a desire to use technology to change and engage how drivers look at driving as a whole. It dug its roots into the low-margin, high-volume, food delivery industry, and has only continued to grow and expand that platform to this day. And it’s not stopping there. By bringing affordable fleet tracking to the masses, the company has made a lasting imprint in the last-mile delivery game. While many companies see GPS technology as the “end all be all” solution in fleet management, Drivosity harnesses the power of its tech to illuminate and modify behavior to make roads safer, drivers more productive, and increase the amount of dollars to the bottom line for both delivery drivers and brands alike.
Last mile delivery- be it food, packages, or goods – is one of the most accessible jobs a person can get, from high schoolers looking to make a quick buck to tenured veterans who embody their brand- all you need is a vehicle and a desire to hustle. A love for driving doesn’t hurt either. It is also an industry ripe with change, legal messes, turnover, and competition. It is reported that, in food delivery specifically, there is 1 insurance claim for every 127k miles driven due to auto accidents. Drivosity’s use of its technology has been able to reduce that statistic to 1 insurance claim for every 500k miles. Tracking drivers doesn’t do that- but improving the underlying behavior of unsafe driving does. Drivosity cracked the code for what constitutes unsafe driving behavior, and their platform harnesses the power of technology to make it affordable and accessible to the masses of the delivery world.
Technology and Safety
Ask any insurance agency, investor, or franchisee, and they will give you the same answer: it is not IF technology will become more integrated with last-mile delivery, it is WHEN. The real question is, how to use that technology so it is an enhancing factor to the experience, not a hinderance. Telematics is present in almost every industry except food delivery, which is where Drivosity got its start. By creating an algorithm that allows technology to be accessible for one of the most tightly margined industries, Drivosity has been able to catapult delivery brands into the new age. The company’s proprietary blend of hard data obtained from its tech has been able to analyze what qualifies unsafe driving behavior. Mix this with a critical understanding of the human element of the business, and Drivosity has been able to use technology to put it in a league of its own.
So how does it work? How can Drivosity’s technology stack be used to be more than simply a monitoring tool and help a driver improve? Drivosity does it through using technology as an empowering tool rather than a controlling one. Once drivers are empowered with the knowledge of their habits, they are able to change it. The saying goes “You don’t know what you don’t know”, and the same is true for safety. Drivosity has taken what qualifies safe and unsafe behavior, put an easy to understand system behind it, and empowers drivers with the ability to change. Combining technology with some grass roots psychology allows drivers to become safer .
This continuous feedback loop for the driver is how Drivosity has been able to bridge the gap between technology and insurance savings for last-mile delivery businesses. Quantifiable scoring = safer drivers = increased savings for drivers and businesses, adding to the tiers of Drivosity’s disruption of the delivery game. It is hard to find a system that is simultaneously friends with drivers, business owners, and insurance companies alike, yet somehow Drivosity bridges this gap. The only real loser in this scenario are local gas stations, because reports show that drivers on the Drivosity platform fill up their tanks a third as often as before. Awareness of driving habits – notably hard acceleration and hard braking – tends to have that effect. This makes Drivosity’s drivers not only the safest, but the ones saving money based on their new and improved driving habits.
Technology and Productivity
Drivosity didn’t stop at safety when it looked at implementing technology to the delivery experience- turns out that was only its start. Through its multi-platform GPS-tracking offerings, the company has found a way to take its easy-scoring system and break it down to productivity and efficiency metrics. Many in the delivery world would recognize the term “To the Door Experience” (TTD), but for non-industry readers, essentially the TTD Experience encompasses everything from when a product is ordered, made/packaged, out for delivery, and delivered to the customer. Drivosity has taken its platform and broken down the experience, utilizing its tech as an ultimate truth for several key efficiency metrics. Through Drivosity’s same technology that allows businesses to have safer drivers, breakthrough productivity gains have been made for last mile delivery. Drivosity realizes that today’s customer expects prompt, predicable and polite to the door experiences. To this end Drivosity has unleashed its hi-tech approach to leave no stone unturned when it comes to improving last mile delivery. The company believes they are at the forefront of delighting today’s at home customer by delivering great drivers to support the award winning brands they represent, and the results seem to speak for themselves.
Technology and Transparency
GPS is part of the solution, but the way that Drivosity utilizes its entire technology platform is what allows the solution to be so effective. Combine this with its understanding and commitment to the drivers using its platform every day, along with the business owners who utilize it, make it a player in it for the long run. Maybe the trick behind incorporating more technology into non-tech industries lies not in the tech itself, but how well it can be integrated with the human condition. If Drivosity and its motto of ‘Delivering great drivers” is to be used as a case study, maybe that might just be the hidden link between technology and the business owners who want to reap its benefits.