Listen to this articleBelow is our recent interview with Jillian Robinson, Director, Global Communications and Events at Dash Hudson:
Q: Could you provide our readers with a brief introduction to your company?
A: Dash Hudson was founded in 2015 with the mission to empower brands to deepen engagement through photos and videos. Today, the global leader in social marketing software helps companies like Condé Nast, Apple and Unilever unlock their creative superpowers and elevate their strategies at the speed of social. Dash Hudson takes it to the next level by predicting the performance of photos and videos, analyzing trends, and accelerating brand growth across social media, entertainment and e-commerce marketing channels.
Q: Any highlights on your recent announcement?
A: Dash Hudson has long been touted for its visual representation of complex data, allowing marketers to comprehend social insights faster than typical reporting.
The launch of our Competitors solution marks the first of its kind in the social marketing industry and is poised to change the landscape of competitive benchmarking on social media.
With its comprehensive intelligence, Competitors equips marketers with the real-time data required to understand where they rank within their industry and how they stack up against the competition.
In addition to benchmarking, the solution’s artificial intelligence and machine learning capabilities provide an in-depth look into competitors’ strategies. Visual IQ, a key feature within Competitors, allows brands to identify trends from within their industry. By segmenting content based on visual similarities, the tool showcases what types of content drives the most engagement.
What’s more, Dash Hudson’s proprietary predictive technology, Vision, enables brands to uncover what type of visuals from their competitors’ strategies will perform best on their own channel. After identifying competitors’ top-performing posts, brands can visually search their Library and UGC for similar content. In doing so, brands are empowered to take the guesswork out of what will perform well, and dissect performance analytics to level-up against their competition.
In the increasingly saturated social media space, having a keen understanding of competitors has never been more important. Dash Hudson’s newly-minted solution unlocks once complex data sets into actionable insights, allowing brands to remain agile and outpace competition.
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Q: Can you give us more insights into your offering?
A: Dash Hudson is a cross channel social marketing software solution that enables the world’s top brands to win in the era of social entertainment on channels like TikTok, Instagram, Facebook and more.
Beyond critical social media management capabilities, like scheduling and reporting, Dash Hudson has also developed industry-leading proprietary solutions that enable brands to win in the sport of social media.
In addition to launching Competitors this year, Dash Hudson also unveiled a suite of exclusive social entertainment tools. These three proprietary technologies enable brands to further deepen engagement and discoverability in the era of social entertainment:
Entertainment Score
Dash Hudson’s exclusive Entertainment Score allows brands to measure how well their TikTok video is entertaining their audience. This metric eliminates the need for brands to rely heavily on traditional methods of measurement such as likes and views, enabling them to double down on what’s working so they can drive the most value for their business.
Trending Video Notifications
Exclusive to Dash Hudson, Trending Video Notifications will enable brands to develop a deep understanding of which TikToks are gaining momentum so they can quickly take action on high-performing content across owned and paid.
Trending Sounds
A game-changing feature that curates the most popular and up-and-coming sound trends on TikTok, Dash Hudson’s Trending Sounds empowers brands to get ahead of their competition by sourcing the most relevant and opportunity-packed moments to flex their creativity. In this feature, brands are also provided instant context on how a particular sound is being used by other creators, equipping them with the intelligence required to act quickly.
Q: What can we expect from your company in the next 6 months? What are your plans?
A: For many brands, social media has become a mission-critical part of their e-commerce success — and Dash Hudson’s recent innovations have enabled marketers to upscale their strategies.
Over the past few years, the social media landscape has undergone the most drastic transformation since the inception of Facebook. During this time, the social experience has shifted away from traditional connection-based feeds, known as the social graph, to
video-driven entertainment formats, known as the content graph. Dash Hudson has coined this the era of social entertainment, and has launched a suite of tools to provide brands the opportunity to overhaul their approach to win in this new, video-fuelled digital landscape.
Brands who have leveraged Dash Hudson to embrace this new era are yielding impressive results. A recent study conducted by Dash Hudson and NielsenIQ, proved that approaching social strategy with a focus on entertainment drives sales growth 34% faster than those approaching social content with a traditional marketing mindset. An example of this growth can be found in Dash Hudson customer Balmain Paris, who now hold a 366% higher effectiveness rate on social media compared to the luxury industry average, after having leveraged Dash Hudson to adopt an entertainment-first strategy.
In the next 6 months, Dash Hudson will continue to unveil new solutions that enable our customers to win in the era of social entertainment. Our product roadmap includes many yet-to-be-announced additions that will leverage artificial intelligence to equip marketers with the insights and data required to win and retain customers and rise above their competition.
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Q: What is the best thing about your company that people might not know about?
A: Since its inception in 2015, Dash Hudson has a proven track record of being the only social marketing software built for change. This means that in addition to consistently innovating in tandem with the social media industry’s fast-paced evolution, our teams listen closely to our customers’ real-time feedback and leverage these insights to inform the proprietary solutions we bring to market.
